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~person:"Birch, Dawn"
~person:"Kumar, V."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
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Brand management
Consumer behaviour
Unternehmenserfolg
Marketing management
39
Marketingmanagement
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Beziehungsmarketing
15
Relationship marketing
15
Customer value
7
Konsumentenverhalten
7
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7
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Birch, Dawn
Kumar, V.
Keller, Kevin Lane
18
Melewar, T. C.
14
O'Cass, Aron
13
Sheth, Jagdish N.
12
Laukkanen, Tommi
11
Esch, Franz-Rudolf
10
Homburg, Christian
10
Ko, Eunju
10
Vrontis, Demetris
10
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9
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9
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9
Morgan, Neil A.
9
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8
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8
Baumgarth, Carsten
8
Best, Roger J.
8
Ngo, Liem Viet
8
Spann, Martin
8
Brettel, Malte
7
Bruhn, Manfred
7
MacInnis, Deborah J.
7
Olson, Jerry C.
7
Ozuem, Wilson
7
Peter, Jerome Paul
7
Rajagopal
7
Reijonen, Helen
7
Schultz, Don E.
7
Urde, Mats
7
Verhoef, Peter C.
7
Wiedmann, Klaus-Peter
7
Aaker, David A.
6
Balmer, John M. T.
6
Bang, Nguyen
6
Bruwer, Johan
6
Foroudi, Pantea
6
Foxall, Gordon R.
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Hinson, Robert
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Journal of marketing
4
Journal of the Academy of Marketing Science
2
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research : JMR
1
Journal of retailing
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ECONIS (ZBW)
11
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1
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
2
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
3
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
4
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
5
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
6
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
7
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
8
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
9
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
10
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
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