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~person:"Blankson, Charles"
~person:"Keller, Kevin Lane"
~person:"Perreault, William D."
~subject:"Innovation management"
~subject:"United States"
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Search: subject_exact:"Marketingmanagement"
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Innovation management
United States
Marketingmanagement
73
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65
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25
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Blankson, Charles
Keller, Kevin Lane
Perreault, William D.
Kotler, Philip
16
Kaiser, Harry M.
12
Pfeffermann, Nicole
11
Hawkins, Del I.
8
Hult, G. Tomas M.
7
Kumar, V.
7
Brem, Alexander
6
Mothersbaugh, David L.
6
Herstatt, Cornelius
5
Newman, Bruce I.
5
Song, Michael
5
Varadarajan, Rajan
5
Armstrong, Gary
4
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4
Boyd, Harper W.
4
Bruhn, Manfred
4
Calantone, Roger J.
4
Day, George S.
4
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4
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4
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4
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4
Korzenny, Felipe
4
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4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Pauwels, Koen
4
Ahlers, Grit Mareike
3
Anderson, Kym
3
Bellin, Howard
3
Boone, Louis E.
3
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Brettel, Malte
3
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3
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European journal of marketing : EJM
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Brand management ; Vol. 1
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Measuring and managing brands
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ECONIS (ZBW)
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Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
Saved in:
2
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
3
Market orientation : an option for universities to adopt?
Tran, Trang P.
;
Blankson, Charles
;
Roswinanto, Widyarso
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
4
,
pp. 347-365
Persistent link: https://www.econbiz.de/10011493612
Saved in:
4
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
5
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
6
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
7
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
8
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
10
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
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