//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brennan, Linda"
~person:"McHugh, Patricia"
~person:"Pang, Bo"
~person:"Rundle-Thiele, Sharyn"
~subject:"Behaviour change"
~subject:"Social Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"social marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Behaviour change
Social Marketing
Social marketing
81
Market segmentation
10
Consumer behaviour
9
Konsumentenverhalten
9
Marktsegmentierung
9
social marketing
9
Australia
7
Children
7
Alcohol
6
Australien
6
Physical activity
6
Alcohol consumption
5
Alkoholkonsum
5
Consumer attitudes
5
Marketing
5
Verbrauchereinstellung
5
Alcohol policy
4
Alkoholpolitik
4
Jugendliche
4
Kinder
4
Social change
4
Sozialer Wandel
4
Stakeholder
4
Target group
4
Theorie
4
Theory
4
Youth
4
Zielgruppe
4
behaviour change
4
Gesundheitsvorsorge
3
Interventions
3
Preventive care
3
Public health
3
Sport
3
Sports
3
Theory of planned behaviour
3
Walking
3
Adolescents
2
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
54
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
26
Book section
26
Aufsatzsammlung
4
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
research-article
1
more ...
less ...
Language
All
English
62
Undetermined
1
Author
All
Brennan, Linda
McHugh, Patricia
Pang, Bo
Rundle-Thiele, Sharyn
Kubacki, Krzysztof
27
Hastings, Gerard
18
Sunstein, Cass R.
17
Gordon, Ross
15
Lee, Nancy R.
15
Previte, Josephine
15
Kotler, Philip
14
Parker, Lukas
14
Binney, Wayne
13
Dietrich, Timo
13
Domegan, Christine
13
Aleti, Torgeir
12
Nguyen, Dang
12
Russell-Bennett, Rebekah
12
Eagle, Lynne C.
11
Murphy, Maurice
10
Deshpande, Sameer
9
French, Jeff
9
Fry, Marie-Louise
9
Lefebvre, R. Craig
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Dibb, Sally
8
Dimant, Eugen
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Andreasen, Alan R.
7
Cismaru, Magdalena
7
Cornelissen, Gert
7
Eadie, Douglas
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
Parkinson, Joy
7
Piacentini, Maria
7
Alves, Helena
6
Chesnes, Matthew
6
Dewitte, Siegfried
6
more ...
less ...
Institution
All
Edward Elgar Publishing
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Published in...
All
Social marketing and behaviour change : models, theory and applications
11
Journal of social marketing : JSOCM
4
Segmentation in social marketing : process, methods and application
4
Journal of business research : JBR
3
Journal of nonprofit & public sector marketing
3
Marketing intelligence & planning
3
Stakeholder involvement in social marketing : challenges and approaches to engagement
3
Young consumers : insight and ideas for responsible marketers
3
Contemporary issues in social marketing
2
Ethical and social marketing in Asia : incorporating fairness management
2
Health marketing quarterly
2
Journal of strategic marketing
2
Routledge studies in marketing
2
Apas Papers
1
Australasian marketing journal
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Edward Elgar E-Book Archive
1
Elgaronline
1
International journal of market research
1
International journal of nonprofit and voluntary sector marketing
1
Journal of consumer marketing
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Marketing Intelligence & Planning
1
New horizons in marketing series
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Social marketing for public health : global trends and success stories
1
SpringerLink / Bücher
1
Taylor & Francis eBooks
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
61
RePEc
1
Other ZBW resources
1
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
BUILD: a five-step process to develop theory-driven
social
marketing
interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
2
Co-creating and evaluating
social
marketing
programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
3
Beyond the dark arts : advancing marketing and communication theory and practice
Brennan, Linda
(
ed.
);
Parker, Lukas
(
ed.
);
Garg, Divya
(
ed.
)
-
2023
's world, where social media and
social
marketing
have a wide reach. With practical applications and case studies for marketing …
Persistent link: https://www.econbiz.de/10014283887
Saved in:
4
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
5
Co-designing
social
marketing
programs with "bottom of the pyramid" citizens
Schmidtke, David
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
- In:
International journal of market research
63
(
2021
)
1
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
Saved in:
6
Improving theory use in
social
marketing
: the TITE four-step theory application process
Willmott, Taylor Jade
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 222-255
Persistent link: https://www.econbiz.de/10013274476
Saved in:
7
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Saved in:
8
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
9
Closing the confidence gap in STEM : a
social
marketing
approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
10
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->