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~person:"Brennan, Linda"
~person:"McHugh, Patricia"
~person:"Pang, Bo"
~person:"Rundle-Thiele, Sharyn"
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Search: subject:"social marketing"
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Social marketing
64
Social Marketing
59
Consumer behaviour
9
Konsumentenverhalten
9
Market segmentation
9
Marktsegmentierung
9
social marketing
9
Australia
6
Australien
6
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5
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Brennan, Linda
McHugh, Patricia
Pang, Bo
Rundle-Thiele, Sharyn
Kotler, Philip
32
Kubacki, Krzysztof
32
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
18
Hastings, Gerard
18
Dietrich, Timo
16
Previte, Josephine
16
Gordon, Ross
15
Binney, Wayne
14
Parker, Lukas
14
Russell-Bennett, Rebekah
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Lefebvre, R. Craig
11
Alves, Helena
9
Deshpande, Sameer
9
French, Jeff
9
Fry, Marie-Louise
9
Reisch, Lucia A.
9
Wymer, Walter
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
Parkinson, Joy
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
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7
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Edward Elgar Publishing
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Social marketing and behaviour change : models, theory and applications
11
Journal of nonprofit & public sector marketing
4
Journal of social marketing : JSOCM
4
Segmentation in social marketing : process, methods and application
4
Health marketing quarterly
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
Stakeholder involvement in social marketing : challenges and approaches to engagement
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal
2
Contemporary issues in social marketing
2
Ethical and social marketing in Asia : incorporating fairness management
2
Journal of macromarketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
Apas Papers
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Edward Elgar E-Book Archive
1
Elgaronline
1
European journal of marketing
1
International journal of market research
1
International journal of nonprofit and voluntary sector marketing
1
Journal of consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
New horizons in marketing series
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Social marketing for public health : global trends and success stories
1
Springer eBook Collection / Business and Management
1
Taylor & Francis eBooks
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
70
RePEc
1
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1
BUILD: a five-step process to develop theory-driven
social
marketing
interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
2
Beyond the dark arts : advancing marketing and communication theory and practice
Brennan, Linda
(
ed.
);
Parker, Lukas
(
ed.
);
Garg, Divya
(
ed.
)
-
2023
's world, where social media and
social
marketing
have a wide reach. With practical applications and case studies for marketing …
Persistent link: https://www.econbiz.de/10014283887
Saved in:
3
Co-creating and evaluating
social
marketing
programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
4
Co-designing
social
marketing
programs with "bottom of the pyramid" citizens
Schmidtke, David
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
- In:
International journal of market research
63
(
2021
)
1
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
Saved in:
5
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
6
Coming and going in loops : participatory modelling of a system with all its complexity
Brychkov, Dmitry
;
Domegan, Christine
;
McHugh, Patricia
- In:
Journal of macromarketing
42
(
2022
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012802028
Saved in:
7
Closing the confidence gap in STEM : a
social
marketing
approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
8
Improving theory use in
social
marketing
: the TITE four-step theory application process
Willmott, Taylor Jade
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 222-255
Persistent link: https://www.econbiz.de/10013274476
Saved in:
9
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
10
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Saved in:
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