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~person:"Brennan, Linda"
~person:"Rundle-Thiele, Sharyn"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
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Konsumentenverhalten
Marktsegmentierung
Social marketing
70
Social Marketing
52
Market segmentation
10
Consumer behaviour
9
Children
7
social marketing
7
Alcohol
6
Australia
6
Australien
6
Behaviour change
6
Physical activity
6
Alcohol consumption
5
Alkoholkonsum
5
Consumer attitudes
5
Verbrauchereinstellung
5
Alcohol policy
4
Alkoholpolitik
4
Jugendliche
4
Kinder
4
Marketing
4
Social change
4
Sozialer Wandel
4
Target group
4
Theorie
4
Theory
4
Youth
4
Zielgruppe
4
Gesundheitsvorsorge
3
Interventions
3
Preventive care
3
Public health
3
Sport
3
Sports
3
Theory of planned behaviour
3
Walking
3
behaviour change
3
Adolescents
2
Advertising effects
2
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Undetermined
12
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Article
14
Book / Working Paper
2
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
1
Sammelwerk
1
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English
16
Author
All
Brennan, Linda
Rundle-Thiele, Sharyn
Kubacki, Krzysztof
8
Cornelissen, Gert
7
Dietrich, Timo
7
Warlop, Luk
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Gordon, Ross
5
Ida, Takanori
5
Ito, Koichiro
5
Piacentini, Maria
5
Rettie, Ruth
5
Tanaka, Makoto
5
Burchell, Kevin
4
Dibb, Sally
4
Ekström, Mathias
4
Knox, Kathy
4
Previte, Josephine
4
Dimant, Eugen
3
Dolnicar, Sara
3
Drennan, Judy
3
Evans, W. Douglas
3
Galan-Ladero, M. Mercedes
3
Mulcahy, Rory
3
Pandelaere, Mario
3
Parkinson, Joy
3
Pelsmacker, Patrick de
3
Russell-Bennett, Rebekah
3
Schmidt, Ulrich
3
Schuster, Lisa
3
Sunstein, Cass R.
3
Thaler, Richard H.
3
Yzerbyt, Vincent
3
Aleti, Torgeir
2
Biswas, Saswata Narayan
2
Bolton, Gary E.
2
Cadario, Romain
2
Chandon, Pierre
2
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Published in...
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Segmentation in social marketing : process, methods and application
3
Journal of strategic marketing
2
Australasian marketing journal
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Journal of consumer marketing
1
Journal of nonprofit & public sector marketing
1
Journal of social marketing : JSOCM
1
Marketing intelligence & planning
1
Social marketing and behaviour change : models, theory and applications
1
SpringerLink / Bücher
1
Tourism management perspectives : TMP
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
16
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1
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10
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16
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1
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
2
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Saved in:
3
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
4
Waste not want not : a co-created food waste pilot
Kim, Jeawon
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 47-65)
.
2021
Persistent link: https://www.econbiz.de/10012317698
Saved in:
5
Influencing tourists' pro-environmental behaviours : a
social
marketing
application
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
;
V. Dao Truong
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012421375
Saved in:
6
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
7
Segmentation in
social
marketing
: process, methods and application
Dietrich, Timo
(
ed.
);
Rundle-Thiele, Sharyn
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011521717
Saved in:
8
An umbrella review of the use of segmentation in
social
marketing
interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
9
Segmenting caregivers to gain insights for
social
marketing
program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
10
Why we need segmentation when designing
social
marketing
programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
Saved in:
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