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~person:"Brennan, Ross"
~person:"Pitt, Leyland F."
~subject:"Employee retention"
~subject:"Relationship marketing"
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Search: subject:"customer relationship management"
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Employee retention
Relationship marketing
Beziehungsmarketing
18
Consumer behaviour
8
Konsumentenverhalten
8
B-to-B-Marketing
5
Business-to-business marketing
5
Business-to-Business-Marketing
3
Emotion
3
Financial services
3
Finanzdienstleistung
3
Kundenmanagement
3
Lieferantenmanagement
3
Supplier relationship management
3
Brand management
2
Customer engagement
2
Customer integration
2
Customer relationship management
2
Customer satisfaction
2
Dienstleistungsqualität
2
EU countries
2
EU-Staaten
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2
Kundenzufriedenheit
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Leistungsmotivation
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Marketingmanagement
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2
Psychological contracts
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Service quality
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Work motivation
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1
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1
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Bank marketing
1
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18
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Brennan, Ross
Pitt, Leyland F.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Business horizons
4
Journal of financial services marketing : JFSM
3
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of service theory and practice
1
Journal of the Operational Research Society : OR
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
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ECONIS (ZBW)
18
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1
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
3
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
4
Referrals for new client acquisition in professional services
Grierson, Stuart
;
Brennan, Ross
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10011646839
Saved in:
5
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
6
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Saved in:
7
But you promised! : managing consumers’ psychological contracts
Hannah, David
;
Treen, Emily
;
Pitt, Leyland F.
;
Berthon, …
- In:
Business horizons
59
(
2016
)
4
,
pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
Saved in:
8
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
9
A framework for key account management and revenue management integration
Wang, Xuan Lorna
;
Brennan, Ross
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1172-1181
Persistent link: https://www.econbiz.de/10010439583
Saved in:
10
Elements of a talent strategy for effective relationship building : a study among bank sales and service providers
Vella, Josepha
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10010497774
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