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~person:"Bruhn, Manfred"
~person:"Han, Heesup"
~person:"Smith, Alan D."
~person:"Wilde, Klaus D."
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
231
Relationship marketing
231
Consumer behaviour
63
Konsumentenverhalten
63
Theorie
58
Theory
58
Customer satisfaction
45
Kundenzufriedenheit
45
Dienstleistungsqualität
41
Service quality
41
Deutschland
40
Germany
40
Kundenmanagement
35
Marketing
25
Marketing management
24
Marketingmanagement
24
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23
Lieferantenmanagement
22
Supplier relationship management
22
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22
Beziehungsmanagement
21
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20
Qualitätsmanagement
20
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18
Brand management
17
Hotel industry
17
Hotellerie
17
Markenführung
17
Brand image
16
Kundenorientierung
16
Markenimage
16
Unternehmen
14
Computer-assisted marketing
13
IT-gestütztes Marketing
13
Customer integration
12
Dienstleistungssektor
12
Kundenintegration
12
Brand loyalty
11
Dienstleistungsmanagement
11
Dienstleistungsmarketing
11
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178
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118
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118
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60
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60
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27
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24
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Handbook
21
Handbuch
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14
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14
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12
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6
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3
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German
140
English
110
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1
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Bruhn, Manfred
Han, Heesup
Smith, Alan D.
Wilde, Klaus D.
Homburg, Christian
114
Kumar, V.
81
Huber, Frank
57
Verhoef, Peter C.
55
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wiedmann, Klaus-Peter
36
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
33
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Schüller, Anne M.
31
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Belz, Christian
29
Hadwich, Karsten
29
Loureiro, Sandra Maria Correia
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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Deutscher Taschenbuch-Verlag <München>
1
Verlag Franz Vahlen
1
Wirtschaftswissenschaftliches Zentrum <Basel>
1
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International journal of hospitality management
17
Journal of travel and tourism marketing
17
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Forum Dienstleistungsmanagement
6
International journal of business information systems : IJBIS
6
International journal of services and operations management
6
Marketing : ZFP ; journal of research and management
6
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
International journal of contemporary hospitality management
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
International journal of business innovation and research
4
SpringerLink / Bücher
4
Wissenschaft & Praxis
4
dtv / Beck-Wirtschaftsberater im dtv
4
Dienstleistungsmanagement : Jahrbuch
3
International journal of electronic finance : IJEF
3
Journal of hospitality marketing & management
3
Kundenintegration : Forum Dienstleistungsmanagement
3
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing : EJM
2
Handbuch Kundenbindungsmanagement
2
Handelsforschung
2
International journal of logistics systems and management
2
International journal of process management and benchmarking : IJPMB
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of retailing and consumer services
2
Journal of vacation marketing
2
Kredit und Kapital
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
2
Tourism management : research, policies, practice
2
Zeitschrift Führung + Organisation : ZfO
2
dtv / Beck-Wirtschaftsberater
2
Absatzwirtschaft
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Basler Schriften zum Marketing
1
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ECONIS (ZBW)
236
USB Cologne (EcoSocSci)
9
USB Cologne (business full texts)
1
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
3
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
4
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
5
Perceived consumer issues associated with online vehicle purchase decisions
Smith, Alan D.
- In:
International journal of process management and …
14
(
2023
)
1
,
pp. 84-107
Persistent link: https://www.econbiz.de/10014314031
Saved in:
6
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
7
Kundenorientierung, Kundenzentrierung und Customer-Dominant Logic : welche Beiträge leisten die Konzepte für die kundenorientierte Unternehmensführung?
Bruhn, Manfred
;
Hadwich, Karsten
;
Saleschus, Maxim
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 109-145)
.
2023
Persistent link: https://www.econbiz.de/10013555049
Saved in:
8
Supply chain considerations in digital strategies, e-procurement and CRM
Smith, Alan D.
- In:
International journal of services and operations …
44
(
2023
)
2
,
pp. 173-195
Persistent link: https://www.econbiz.de/10014226978
Saved in:
9
Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Tariq, Beenish
;
Najam, Hammad
;
Nik Kamariah Nik Mat
; …
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012286411
Saved in:
10
Hotel privacy management and guest trust building : a relational signaling perspective
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013185279
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