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~person:"Burton, Jamie"
~person:"Itani, Omar S."
~person:"Kumar, V."
~subject:"Relationship marketing"
~subject:"Theorie"
~subject:"Virales Marketing"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Theorie
Virales Marketing
B-to-B-Marketing
22
Business-to-business marketing
22
Beziehungsmarketing
14
Lieferantenmanagement
8
Supplier relationship management
8
Customer value
7
Kundenwert
7
Performance measurement
5
Performance-Messung
5
Salespeople
5
Social Web
5
Social web
5
Verkaufspersonal
5
Betriebliche Wertschöpfung
4
Value creation
4
Brand management
3
Customer integration
3
Kundenintegration
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Selling
3
Verkauf
3
E-commerce
2
Electronic Commerce
2
Marketing theory
2
Marketingtheorie
2
Sales performance
2
Social media
2
Viral marketing
2
Adaptive selling
1
Advertising industry
1
Allocation
1
Allokation
1
B2B
1
B2B customer experience
1
B2B disruptions
1
B2B marketing
1
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16
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15
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15
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1
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English
17
Author
All
Burton, Jamie
Itani, Omar S.
Kumar, V.
Kleinaltenkamp, Michael
23
Backhaus, Klaus
16
Svensson, Göran
11
Kowalkowski, Christian
9
Homburg, Christian
7
Terho, Harri
7
Jalkala, Anne
6
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Plinke, Wulff
6
Schmitz, Christian
6
Schwepker, Charles H. <Jr.>
6
Andersen, Poul Houman
5
Casidy, Riza
5
Good, Megan C.
5
Grewal, Rajdeep
5
Ivens, Björn Sven
5
Ulaga, Wolfgang
5
Albers, Sönke
4
Bush, Alan J.
4
Ehret, Michael
4
Fließ, Sabine
4
Gil Saura, Irene
4
Grewal, Dhruv
4
Jacob, Frank
4
Kliche, Mario
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Salminen, Risto T.
4
Strothmann, Karl-Heinz
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Weiber, Rolf
4
Werani, Thomas
4
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of marketing research : JMR
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of services marketing
1
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ECONIS (ZBW)
17
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17
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1
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
3
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
4
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
5
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
6
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
7
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
8
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
Strategic B2B customer experience management : the importance of outcomes-based measures
Zolkiewski, Judy
;
Story, Victoria
;
Burton, Jamie
;
Chan, Paul
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011654708
Saved in:
10
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
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