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~person:"Cassia, Fabio"
~person:"Itani, Omar S."
~person:"Iyer, Pramod"
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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Search: subject:"B-to-B-Marketing"
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Bayes-Statistik
Markenführung
Virales Marketing
B-to-B-Marketing
21
Business-to-business marketing
21
Beziehungsmarketing
12
Relationship marketing
12
Lieferantenmanagement
9
Supplier relationship management
9
Brand management
7
Performance measurement
6
Performance-Messung
6
Customer value
5
Kundenwert
5
Salespeople
5
Social Web
5
Social web
5
Verkaufspersonal
5
Betriebliche Wertschöpfung
4
Value creation
4
Brand image
3
Customer integration
3
Kundenintegration
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Selling
3
Verkauf
3
Business-to-business
2
Consumer behaviour
2
Emerging markets
2
Konsumentenverhalten
2
Sales performance
2
Service logic
2
Social media
2
Viral marketing
2
Adaptive selling
1
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B2B branding
1
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Cassia, Fabio
Itani, Omar S.
Iyer, Pramod
Kumar, V.
Baumgarth, Carsten
6
Christodoulides, George
6
Binckebanck, Lars
4
Sarkar, Soumya
4
Brown, Brian P.
3
Keller, Kevin Lane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Salminen, Risto T.
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Casidy, Riza
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Geigenmüller, Anja
2
Henseler, Jörg
2
Homburg, Christian
2
Honal, Andrea
2
Ind, Nicholas
2
Ishii, Ryuta
2
Jalkala, Anne
2
Jensen, Stefanie
2
Jiang, Yanxin
2
Karjaluoto, Heikki
2
Keränen, Joona
2
Kikumori, Mai
2
Kleinaltenkamp, Michael
2
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Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of business & industrial marketing
2
Journal of marketing
1
Journal of marketing research : JMR
1
Management decision : MD
1
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ECONIS (ZBW)
10
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
3
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
6
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
7
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
8
Mutual value creation in component co-branding relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
Saved in:
9
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
10
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
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