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~person:"Cavusgil, S. Tamer"
~person:"Diamantopoulos, Adamantios"
~person:"Douglas, Susan P."
~person:"Katsikeas, Constantine S."
~person:"Meissner, Hans Günther"
~person:"Svensson, Göran"
~person:"Yip, George S."
~person:"Zentes, Joachim"
~subject:"Export"
~subject:"International marketing"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Export
International marketing
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Internationales Marketing
49
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13
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Cavusgil, S. Tamer
Diamantopoulos, Adamantios
Douglas, Susan P.
Katsikeas, Constantine S.
Meissner, Hans Günther
Svensson, Göran
Yip, George S.
Zentes, Joachim
Kotabe, Masaaki
10
Craig, C. S.
8
Samiee, Saeed
6
Solberg, Carl Arthur
6
Andersson, Svante
5
Czinkota, Michael R.
5
Ghauri, Pervez N.
5
Griffith, David A.
5
Jain, Subhash C.
5
Lingenfelder, Michael
5
Sander, Matthias
5
Schramm-Klein, Hanna
5
Aulakh, Preet S.
4
Knight, Gary A.
4
Kowalik, Izabela
4
Leonidou, Leonidas C.
4
Morschett, Dirk
4
Okazaki, Shintaro
4
Schmid, Stefan
4
Swoboda, Bernhard
4
Wilkinson, Timothy J.
4
Aurifeille, Jacques-Marie
3
Buckley, Peter J.
3
Diehl, Sandra
3
Elg, Ulf
3
Hu, Zuohao
3
Johansson, Johny K.
3
Julian, Craig C.
3
Koed Madsen, Tage
3
Magnusson, Peter
3
Meffert, Heribert
3
Mueller, Barbara
3
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International marketing ; Vol. 1
5
Glocal marketing : think globally and act locally
4
Effects of globalization on the firm
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
Handbook of research in international marketing
2
International marketing ; Vol. 2
2
International marketing ; Vol. V
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Die Herausforderungen der Zukunft meistern : Globalisierung, Potentialorientierung und Fokussierung ; Festschrift für Lothar G. Winter zum 70. Geburtstag
1
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of research on international advertising
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International business strategy : theory and practice
1
International marketing ; Vol. 3
1
International marketing ; Vol. I
1
International marketing ; Vol. II
1
International marketing ; Vol. III
1
International marketing ; Vol. IV
1
Internationales Management : Beiträge zur Zusammenarbeit ; Eberhard Dülfer zum 70. Geburtstag
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
1
Mittelstand und Betriebswirtschaft : Beiträge aus Wissenschaft und Praxis
1
Probleme des Verlagsgeschäfts : Beiträge zur Entwicklung des Literaturmarktes
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 2
1
The Sage handbook of advertising
1
The impact of theory on representations of the consumer and the marketing organisation
1
The past, present and future of international business & management
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Zukunftsfähiges Controlling : Konzeptionen, Umsetzungen, Praxiserfahrungen ; Prof. Dr. Thomas Reichmann zum 60. Geburtstag
1
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ECONIS (ZBW)
49
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1
Mimetic and experimental effects in
international
marketing
alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
2
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
3
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
4
The standarization construct in
international
marketing
: earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
5
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
6
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
Saved in:
7
Global strategy ... in a world of nations?
Yip, George S.
-
2009
Persistent link: https://www.econbiz.de/10003787093
Saved in:
8
Internationales Management aus der Perspektive des internationalen Marketings
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 619-652)
.
2009
Persistent link: https://www.econbiz.de/10003800315
Saved in:
9
Think globally and act locally
Svensson, Göran
;
Andersson, Svante
- In:
Glocal marketing : think globally and act locally
,
(pp. 13-26)
.
2009
Persistent link: https://www.econbiz.de/10003884868
Saved in:
10
Global versus glocal strategy and marketing
Svensson, Göran
;
Andersson, Svante
- In:
Glocal marketing : think globally and act locally
,
(pp. 27-44)
.
2009
Persistent link: https://www.econbiz.de/10003884869
Saved in:
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