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~person:"Chahal, Hardeep"
~person:"Johnson, Lester W."
~subject:"Customer satisfaction"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Customer satisfaction
USA
Brand image
18
Brand management
18
Consumer behaviour
18
Konsumentenverhalten
18
Markenführung
18
Markenimage
18
Beziehungsmarketing
14
Relationship marketing
14
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10
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10
Kundenzufriedenheit
9
Internet marketing
5
Online-Marketing
5
Brand equity
4
Social Web
4
Social web
4
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3
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3
Customer integration
3
Dienstleistungsqualität
3
Kundenintegration
3
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3
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3
Marketingmanagement
3
Service quality
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Viral marketing
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Bank
2
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2
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2
Consumer brand engagement
2
Credibility
2
Customer experience
2
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2
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Article in journal
Aufsatz in Zeitschrift
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English
10
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Chahal, Hardeep
Johnson, Lester W.
Han, Heesup
14
Khan, Imran
7
Loureiro, Sandra Maria Correia
7
Melewar, T. C.
7
Ahn, Jiseon
6
Christodoulides, George
6
Dwivedi, Abhishek
6
Gil Saura, Irene
6
Hwang, Jinsoo
6
Hyun, Sunghyup Sean
6
Rather, Raouf Ahmad
6
Wong, IpKin Anthony
6
Bronnenberg, Bart J.
5
Fatma, Mobin
5
Kim, Jinkyung Jenny
5
Park, Jungkun
5
Petty, Ross D.
5
So, Kevin Kam Fung
5
Yu, Jongsik
5
Anisimova, Tatiana
4
Bennett, Gregg
4
Calantone, Roger J.
4
Casidy, Riza
4
Chua, Bee-Lia
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Ha, Hong Youl
4
Haverila, Kai
4
Hollebeek, Linda D.
4
Japutra, Arnold
4
King, Ceridwyn
4
Laroche, Michel
4
Leckie, Civilai
4
McLaughlin, Caitlin
4
Merrilees, Bill
4
Morgan, Neil A.
4
Rahman, Zillur
4
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Asia Pacific journal of marketing and logistics
1
Decision
1
European journal of marketing
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of pharmaceutical and healthcare marketing
1
Journal of Indian business research
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
4
Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector : role of relational quality and duration
Chahal, Hardeep
;
Renu Bala
- In:
Journal of Indian business research
16
(
2024
)
2
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014540225
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep
;
Dutta, Kamani
;
Rani, Asha
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 579-605
Persistent link: https://www.econbiz.de/10014336852
Saved in:
7
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
8
Measurement and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
Saved in:
9
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
10
How perceived risk influences image and loyalty relationship in a tourist destination?dan Indian perspective
Chahal, Hardeep
;
Asha Devi
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
2
,
pp. 100-127
Persistent link: https://www.econbiz.de/10011937892
Saved in:
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