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~person:"Chan, Fanny Fong Yee"
~person:"Russell, Cristel Antonia"
~person:"Sonnac, Nathalie"
~person:"Stephen, Gladys"
~subject:"Advertising effects"
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Search: subject_exact:"Product Placement"
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Advertising effects
Product placement
19
Product Placement
18
Werbewirkung
12
Consumer behaviour
6
Fernsehprogramm
6
Konsumentenverhalten
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Television programme
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product placement
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Chan, Fanny Fong Yee
Russell, Cristel Antonia
Sonnac, Nathalie
Stephen, Gladys
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Reijmersdal, Eva A. van
8
Naderer, Brigitte
7
Chen, Huan
6
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Cauberghe, Verolien
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Hudders, Liselot
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Tessitore, Tina
4
Uslay, Can
4
Boerman, Sophie C.
3
Chan, Fong Yee
3
Küster, Inés
3
Patwardhan, Hemant
3
Pillai, Deepa
3
Sabour, Nadia I.
3
Schramm, Holger
3
Schweidel, David A.
3
Spielvogel, Ines
3
Vashisht, Devika
3
Wang, Ye
3
Arasu Balasubramaniam, Senthil
2
Auty, Susan
2
Bauer, Hans H.
2
Bryant, Melchior D.
2
Burkhalter, Janée N.
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Burmann, Christoph
2
Cauberghe, Veroline
2
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Journal of advertising research
2
Journal of promotion management : JPM
2
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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1
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
2
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
3
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
4
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
5
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
6
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
7
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
8
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
9
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
10
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
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