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~person:"Chanavat, Nicolas"
~person:"Zhang, James J."
~subject:"Professional sports"
~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
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Professional sports
Sponsoring
Sports economics
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Sportmarketing
19
Sports marketing
19
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12
Sport
10
Sports
10
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
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8
Football
5
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5
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5
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5
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4
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4
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4
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3
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3
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2
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2
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2
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2
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15
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English
15
Author
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Chanavat, Nicolas
Zhang, James J.
Biscaia, Rui
15
Funk, Daniel C.
15
Ko, Yong Jae
15
McDonald, Heath
14
Breuer, Christoph
12
Cornwell, T. Bettina
11
Kunkel, Thilo
11
O'Reilly, Norm
11
Drayer, Joris
10
Dwyer, Brendan
10
Heere, Bob
10
Inoue, Yuhei
10
Koronios, Konstantinos
10
Pedersen, Paul M.
10
Dickson, Geoff
9
Jensen, Jonathan A.
9
Kim, Yu Kyoum
9
Uhrich, Sebastian
9
Vrontis, Demetris
9
Katz, Matthew
8
Koenigstorfer, Joerg
8
Ratten, Vanessa
8
Shapiro, Stephen L.
8
Shuv-Ami, Avichai
8
Yoshida, Masayuki
8
Byon, Kevin K.
7
Cho, Heetae
7
Doyle, Jason P.
7
Filo, Kevin
7
James, Jeffrey D.
7
Kwak, Dae Hee
7
Lock, Daniel
7
Pawlowski, Tim
7
Thrassou, Alkis
7
Walker, Matthew
7
Woratschek, Herbert
7
Chadwick, Simon
6
Cobbs, Joe
6
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International journal of sports marketing & sponsorship
4
Sport management review
4
European Sport management quarterly : ESMQ
3
International journal of sport management and marketing : IJSMM
1
Journal of business strategy
1
Journal of strategic marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
15
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1
The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Lefebvre, Florian
;
Djaballah, Mathieu
;
Chanavat, Nicolas
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014282843
Saved in:
2
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
3
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
4
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
5
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
6
French football, foreign investors : global sports as country branding
Chanavat, Nicolas
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
Saved in:
7
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
8
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
9
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
10
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Saved in:
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