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~person:"Chandon, Pierre"
~person:"Gázquez-Abad, Juan Carlos"
~person:"Mayzlin, Dina"
~person:"Sy-Changco, Joseph A."
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
10
Verkaufsförderung
10
Consumer behaviour
5
Konsumentenverhalten
5
Einzelhandel
4
Retail trade
4
Store flyers
3
Advertising
2
Communication
2
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2
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2
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2
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Chandon, Pierre
Gázquez-Abad, Juan Carlos
Mayzlin, Dina
Sy-Changco, Joseph A.
Gedenk, Karen
11
Ailawadi, Kusum L.
8
Malik, Garima
8
Neslin, Scott A.
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Breugelmans, Els
6
Xia, Lan
6
Bogomolova, Svetlana
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Leeflang, Peter
5
Natter, Martin
5
Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
5
Ziliani, Cristina
5
Barone, Michael J.
4
Barrio-García, Salvador del
4
Bertini, Marco
4
Bijmolt, Tammo H. A.
4
Crespo-Almendros, Esmeralda
4
Dewani, Prem Prakash
4
Gierl, Heribert
4
Gijsbrechts, Els
4
Ieva, Marco
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Mantrala, Murali K.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Zhang, Jie
4
Alavi, Sascha
3
Arora, Neeraj
3
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Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Journal of advertising research
1
Journal of marketing
1
Journal of marketing research : JMR
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ECONIS (ZBW)
10
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10
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1
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012666024
Saved in:
3
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
4
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
7
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
- In:
The American economic review
104
(
2014
)
8
,
pp. 2421-2455
Persistent link: https://www.econbiz.de/10010468407
Saved in:
8
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
9
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
10
Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre
;
Ordabayeva, Nailya
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
Saved in:
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