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~person:"Chung, Angie"
~person:"Swoboda, Bernhard"
~subject:"Corporate Social Responsibility"
~subject:"Konsumentenverhalten"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Corporate reputation"
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Corporate Social Responsibility
Konsumentenverhalten
Öffentlichkeitsarbeit
Corporate reputation
12
Firmenimage
12
Consumer behaviour
5
Brand management
3
Einzelhandel
3
Markenführung
3
Public relations
3
Reputation
3
Retail trade
3
Beziehungsmarketing
2
CSR
2
Corporate culture
2
Corporate social responsibility
2
Relationship marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
USA
2
United States
2
Unternehmenskultur
2
Viral marketing
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Virales Marketing
2
Auslandsinvestition
1
Ausländisch
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Betriebsform
1
Brand image
1
China
1
Communication
1
Communication management
1
Corporate communication
1
Corporate identity
1
Country distances
1
Cross-cultural research
1
Cultural identity
1
Customer-based corporate reputation
1
Customer-based retail store equity
1
DIY retail
1
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Aufsatz in Zeitschrift
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English
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Chung, Angie
Swoboda, Bernhard
Melewar, T. C.
30
Bang, Nguyen
13
Foroudi, Pantea
11
Pérez, Andrea
8
Balmer, John M. T.
7
Dennis, Charles
7
Rodríguez del Bosque, Ignacio A.
7
Kitchen, Philip J.
5
Sharifah Faridah Syed Alwi
5
Berens, Guido A. J. M.
4
Bravo, Rafael
4
Gupta, Suraksha
4
Han, Heesup
4
Hur, Won-Moo
4
Podnar, Klement
4
Ageeva, Elena
3
Balmer, John M.T.
3
Becker, Kip
3
Bhattacharya, C. B.
3
Brammer, Stephen
3
Carroll, Craig E.
3
Caruana, Albert
3
Chikazhe, Lovemore
3
Coelho, Arnaldo
3
Dinnie, Keith
3
Dowling, Grahame R.
3
Grace, Debra
3
Hillenbrand, Carola
3
Huang-Horowitz, Nell C.
3
Iglesias, Oriol
3
Kim, Sora
3
Komodromos, Marcos
3
Le Thanh Tiep
3
Lis, Bettina
3
Money, Kevin
3
Pang, Augustine
3
Peloza, John
3
Peng, Siqing
3
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European retail research
2
Journal of international marketing
2
Corporate reputation review : an international journal
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of communication management : an international journal
1
Journal of retailing
1
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ECONIS (ZBW)
8
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1
Corporate apology after bad publicity : a dual-process model of CSR fit and CSR history on purchase intention and negative word of mouth
Chung, Angie
;
Lee, Kang Bok
- In:
International journal of business communication : IJBC …
59
(
2022
)
3
,
pp. 406-426
Persistent link: https://www.econbiz.de/10013256548
Saved in:
2
An examination of consumers' subjective views that affect the favorability of organizational logos : an exploratory study using Q Methodology
Chung, Angie
;
Kinsey, Dennis F.
- In:
Corporate reputation review : an international journal
22
(
2019
)
3
,
pp. 89-100
Persistent link: https://www.econbiz.de/10012104983
Saved in:
3
Handling negative publicity : the influence of employing CSR communication in apology statements in reducing anger and negative word-of-mouth (NWOM)
Chung, Angie
;
Jiang, Hua
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10011776341
Saved in:
4
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
5
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
6
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
7
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
8
Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard
;
Berg, Bettina
;
Pop, Nicolae A.
; …
- In:
European retail research
23
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003832197
Saved in:
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