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~person:"Corsaro, Daniela"
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Lieferantenmanagement
16
Supplier relationship management
16
B-to-B-Marketing
9
Business network
9
Business-to-business marketing
9
Unternehmensnetzwerk
9
Betriebliche Wertschöpfung
6
Beziehungsmarketing
6
Relationship marketing
6
Value creation
6
Selling
5
Verkauf
5
B2B
4
Business relationships
4
Customer value
4
Kundenwert
4
Value analysis
4
Wertanalyse
4
Cognition
3
Digitalisierung
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Digitization
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E-commerce
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Electronic Commerce
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Innovationsmanagement
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Kundenintegration
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Organisatorischer Wandel
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Corsaro, Daniela
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
160
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Vrontis, Demetris
104
Albers, Sönke
103
Melewar, T. C.
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Marketing theory
3
The journal of business & industrial marketing
3
Italian journal of marketing : ITJM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
European management journal
1
Managing consumer services : factory or theater?
1
The service industries journal
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ECONIS (ZBW)
21
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1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
2
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
3
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
Saved in:
4
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
5
Sales and
marketing
automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
6
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
7
Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
8
Sense-making in business markets : the interplay between cognition, action and outcomes
Mattsson, Lars-Gunnar
;
Corsaro, Daniela
;
Ramos, Carla
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 4-11
Persistent link: https://www.econbiz.de/10011345786
Saved in:
9
Perceptions of change in business relationships and networks
Corsaro, Daniela
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 270-286
Persistent link: https://www.econbiz.de/10009544756
Saved in:
10
Alignment and misalignment in business relationships
Corsaro, Daniela
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 1042-1054
Persistent link: https://www.econbiz.de/10009354609
Saved in:
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