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~person:"Cravens, David W."
~person:"Tadajewski, Mark"
~subject:"Marketing theory"
~subject:"Strategisches Management"
~subject:"USA"
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Marketing theory
Strategisches Management
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7
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Cravens, David W.
Tadajewski, Mark
Kotler, Philip
39
Keller, Kevin Lane
20
Sheth, Jagdish N.
16
Perreault, William D.
15
Kuß, Alfred
14
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13
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12
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12
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12
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11
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10
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9
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9
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9
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9
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8
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8
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7
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7
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7
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7
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7
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6
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6
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6
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6
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6
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6
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6
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5
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5
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ECONIS (ZBW)
17
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1
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
4
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
5
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
6
Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
7
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2013
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
Saved in:
8
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
9
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
10
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
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