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~person:"De Chernatony, Leslie"
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Markenartikel
32
Brand
26
Brand management
20
Markenführung
20
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenimage
9
USA
6
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5
Beziehungsmarketing
4
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11
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11
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3
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English
31
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De Chernatony, Leslie
Sattler, Henrik
35
Keller, Kevin Lane
33
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Aaker, David A.
12
Elliott, Richard
12
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Working paper series / City University Business School
3
Working paper series / The City University Business School
3
Brand management ; Vol. 4
2
European journal of marketing : EJM
2
Journal of business research : JBR
2
Marketing theory
2
CIM professional
1
Consumer-brand relationships : theory and practice
1
EBSCOhost eBook Collection
1
Journal of euromarketing
1
The international library of management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing book
1
The service industries journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
27
USB Cologne (EcoSocSci)
5
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11
Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.
;
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10003826390
Saved in:
12
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
13
Interacting contributions of different departments to brand success
De Chernatony, Leslie
;
Cottam, Susan
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
Saved in:
14
Introduction: Special issue on advances in brand management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
15
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
Saved in:
16
Surfacing values tension in corporate brands
De Chernatony, Leslie
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10002539242
Saved in:
17
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
18
Brand building
De Chernatony, Leslie
- In:
The marketing book
,
(pp. 372-394)
.
2003
Persistent link: https://www.econbiz.de/10001725180
Saved in:
19
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Saved in:
20
Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10004492379
Saved in:
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