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~person:"Diamantopoulos, Adamantios"
~person:"Gupta, Suraksha"
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Search: subject_exact:"Markenidentität"
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Brand image
44
Markenimage
44
Brand management
32
Consumer behaviour
32
Konsumentenverhalten
32
Markenführung
32
Brand
20
Markenartikel
20
Designation of origin
14
Herkunftsbezeichnung
14
International marketing
10
Internationales Marketing
10
Beziehungsmarketing
4
Relationship marketing
4
Advertising effects
3
Consumer-brand identification
3
Corporate reputation
3
Firmenimage
3
Global brands
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Perceived brand globalness
3
Place marketing
3
Reputation
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Rules of origin
3
Standortmarketing
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Ursprungsregeln
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Werbewirkung
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Bibliometrics
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Brand competitiveness
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Brand value
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Competition
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Complexity theory
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Consumer-brand relationships
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Decision under uncertainty
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Einzelhandel
2
Entscheidung unter Unsicherheit
2
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2
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43
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English
44
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Diamantopoulos, Adamantios
Gupta, Suraksha
Burmann, Christoph
83
Huber, Frank
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Bang, Nguyen
25
Sattler, Henrik
24
Bauer, Hans H.
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Schade, Michael
22
Usman, Osly
21
Foroudi, Pantea
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
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Journal of business research : JBR
17
Journal of international marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
International marketing review
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
British journal of management
1
Building corporate identity, image and reputation in the digital era
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Management international review : mir ; journal of international business
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
44
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44
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
7
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
8
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
9
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
10
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
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