//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Diamantopoulos, Adamantios"
~person:"Han, Heesup"
~person:"Japutra, Arnold"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
69
Markenführung
69
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
54
Markenimage
54
Brand
35
Markenartikel
35
Beziehungsmarketing
23
Relationship marketing
23
International marketing
13
Internationales Marketing
13
Customer satisfaction
12
Kundenzufriedenheit
12
Brand loyalty
10
Designation of origin
9
Herkunftsbezeichnung
9
Markentreue
8
Advertising effects
6
Confidence
6
Vertrauen
6
Werbewirkung
6
Hotel industry
5
Hotellerie
5
Perception
5
Personality psychology
5
Persönlichkeitspsychologie
5
Tourism marketing
5
Tourismusmarketing
5
Wahrnehmung
5
brand loyalty
5
Brand attachment
4
Brand personality
4
Dienstleistungsqualität
4
Service quality
4
Advertising
3
Brand prestige
3
COVID-19
3
Coronavirus
3
Corporate Social Responsibility
3
more ...
less ...
Online availability
All
Undetermined
54
Free
2
Type of publication
All
Article
68
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
68
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Interview
1
Non-commercial literature
1
more ...
less ...
Language
All
English
68
German
1
Author
All
Diamantopoulos, Adamantios
Han, Heesup
Japutra, Arnold
Melewar, T. C.
62
Burmann, Christoph
47
Merrilees, Bill
38
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
36
Balmer, John M. T.
33
Phau, Ian
31
Baumgarth, Carsten
29
Gupta, Suraksha
28
Christodoulides, George
26
Guzman, Francisco
26
Keller, Kevin Lane
26
De Chernatony, Leslie
25
Foroudi, Pantea
25
Ko, Eunju
25
Esch, Franz-Rudolf
24
King, Ceridwyn
24
Veloutsou, Cleopatra
24
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Khan, Imran
22
Romaniuk, Jenni
22
Rahman, Zillur
21
Iglesias, Oriol
20
Kunkel, Thilo
20
Pitt, Leyland F.
20
Abratt, Russell
19
Hollebeek, Linda D.
19
Miller, Dale
19
Peitz, Martin
19
Roper, Stuart
19
Fetscherin, Marc
18
Paul, Justin
18
Swoboda, Bernhard
18
Valette-Florence, Pierre
18
Wiedmann, Klaus-Peter
18
Bruhn, Manfred
17
more ...
less ...
Published in...
All
Journal of business research : JBR
11
Journal of international marketing
6
Journal of travel and tourism marketing
6
Journal of retailing and consumer services
5
International journal of contemporary hospitality management
4
International journal of hospitality management
4
International marketing review
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Tourism and hospitality research : the surrey quarterly review
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
ERIM report series research in management
1
European journal of marketing
1
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality marketing & management
1
Journal of retailing
1
Journal of service research : JSR
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
7
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
8
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
10
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->