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~person:"Diamantopoulos, Adamantios"
~person:"Sinkovics, Rudolf R."
~person:"Zou, Shaoming"
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Search: subject_exact:"Globales Marketing"
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International marketing
49
Internationales Marketing
49
Brand management
14
Markenführung
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Consumer behaviour
13
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Brand image
12
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12
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global brands
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English
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Diamantopoulos, Adamantios
Sinkovics, Rudolf R.
Zou, Shaoming
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Sander, Matthias
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Zentes, Joachim
18
Ghauri, Pervez N.
17
Swoboda, Bernhard
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
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11
Julian, Craig C.
11
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Advances in international marketing
12
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8
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5
International marketing review
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Advances in International Marketing Ser.
2
Emerald Books
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International business review : the official journal of the European International Business Academy
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Anxieties and management responses in international business
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Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
European journal of marketing
1
Handbook of strategic e-business management
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of global marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Measurement and research methods in international marketing
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New challenges to international marketing
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Research paper series / Aston Business School Research Institute
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
49
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49
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1
Exploration, exploitation, ambidexterity and the performance of international SMEs
Su, Lixun
;
Cui, Annie Peng
;
Samiee, Saeed
;
Zou, Shaoming
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1372-1397
Persistent link: https://www.econbiz.de/10013350966
Saved in:
2
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
3
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
4
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia
;
Zou, Shaoming
;
Xu, Hui
- In:
International business review : the official journal of …
26
(
2017
)
1
,
pp. 156-163
Persistent link: https://www.econbiz.de/10011628870
Saved in:
7
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
8
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
9
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
10
A critical look at the use of SEM in international business research
Richter, Nicole Franziska
;
Sinkovics, Rudolf R.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 376-404
Persistent link: https://www.econbiz.de/10011486986
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