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~person:"Diller, Hermann"
~person:"Hinterhuber, Andreas"
~person:"Leschke, Sarah-Magdalena"
~subject:"Customer value"
~subject:"Pricing"
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Search: subject:"Betriebliche Preispolitik"
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Customer value
Pricing
Preismanagement
80
Pricing strategy
80
Preispolitik
27
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19
Germany
18
Theorie
17
Theory
17
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14
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14
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Diller, Hermann
Hinterhuber, Andreas
Leschke, Sarah-Magdalena
Chen, Jing
13
Liozu, Stephan
13
Taleizadeh, Ata Allah
13
Cheng, T. C. E.
7
Khouja, Moutaz
6
Noori-daryan, Mahsa
6
Chen, Bintong
5
Duan, Yongrui
5
Govindan, Kannan
5
Li, Yongjian
5
Raza, Syed Asif
5
Sigué, Simon Pierre
5
Teng, Jinn-Tsair
5
Cárdenas-Barrón, Leopoldo Eduardo
4
Gan, Shu San
4
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4
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4
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Li, Xiang
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Liang, Liang
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Martín Herrán, Guiomar
4
Pujawan, I. Nyoman
4
Skiera, Bernd
4
Zaccour, Georges
4
Zhu, Stuart X.
4
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3
Avinadav, Tal
3
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3
Chan, Ya-Lan
3
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3
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3
Chernonog, Tatyana
3
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3
Farm, Ante
3
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3
Feng, Yixuan
3
Frein, Yannick
3
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3
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Journal of revenue and pricing management
6
Business horizons
3
Journal of business research : JBR
2
Creating and managing superior customer value
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Management decision : MD
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
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ECONIS (ZBW)
18
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1
Pricing practices of football and basketball clubs in Italy
Hinterhuber, Andreas
;
Viberti, Sara
- In:
Journal of revenue and pricing management
22
(
2023
)
3
,
pp. 201-206
Persistent link: https://www.econbiz.de/10014326686
Saved in:
2
Pricing and CEOs : why top executives need to get involved
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 283-290
Persistent link: https://www.econbiz.de/10013392358
Saved in:
3
Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
Saved in:
4
Configurational theory and practices of firms employing multiple pricing policies : assessing effective and ineffective pricing recipes in multiple firm contexts
Liozu, Stephan
;
Feurer, Sven
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
20
(
2021
)
4
,
pp. 420-435
Persistent link: https://www.econbiz.de/10012601014
Saved in:
5
Thoughts: premium pricing in B2C and B2B
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011922706
Saved in:
6
Implementing pricing strategies
Hinterhuber, Andreas
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875159
Saved in:
7
Elevating the cost of doing nothing : an interview with Mark Shafer
Shafer, Mark
(
interviewee
);
Hinterhuber, Andreas
(
interviewer
)
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011875168
Saved in:
8
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
9
The micro-foundations of pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of business research : JBR
76
(
2017
),
pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
Saved in:
10
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
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