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~person:"Diller, Hermann"
~person:"Hinterhuber, Andreas"
~person:"Leschke, Sarah-Magdalena"
~subject:"Customer value"
~subject:"Produktentwicklung"
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Search: subject:"Betriebliche Preispolitik"
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Customer value
Produktentwicklung
Preismanagement
80
Pricing strategy
80
Preispolitik
27
Deutschland
19
Germany
18
Theorie
17
Theory
17
B-to-B-Marketing
14
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14
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13
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11
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11
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10
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Preistheorie
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Diller, Hermann
Hinterhuber, Andreas
Leschke, Sarah-Magdalena
Liozu, Stephan
4
Cohen, Maxime C.
3
Croux, Christophe
3
Frambach, Rudolf T.
3
Perakis, Georgia
3
Pindyck, Robert S.
3
Seim, Katja
3
Snelgrove, Todd
3
Spann, Martin
3
Tellis, Gerard J.
3
Bayus, Barry L.
2
Danzon, Patricia Munch
2
Fischer, Marc
2
Floren, Alexander
2
Hua, Guowei
2
Hunter, Mark Lee
2
Ingenbleek, Paul T. M.
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Liang, Liang
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Liozu, Stephan M.
2
MacLachlan, Douglas L.
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2
Misra, Kanishka
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Nimer, Daniel A.
2
Park, Joo Heon
2
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2
Soberman, David A.
2
Stremersch, Stefan
2
Trevenen, Linda
2
Uichanco, Joline
2
Verhallen, Theo W.
2
Verniers, Isabel
2
Viard, V. Brian
2
Yenipazarli, Arda
2
Zhang, Juliang
2
Zhang, Mengzhenyu
2
Abril Barrie, Carmen
1
Adida, Elodie
1
Ahn, Hyun-Soo
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Journal of business research : JBR
2
Business horizons
1
Creating and managing superior customer value
1
Innovation in pricing : contemporary theories and best practices
1
Journal of revenue and pricing management
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
The ROI of pricing : measuring the impact and making the business case
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ECONIS (ZBW)
10
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1
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
2
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 11-27)
.
2018
Persistent link: https://www.econbiz.de/10011713210
Saved in:
3
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
4
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
5
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Business horizons
57
(
2014
)
3
,
pp. 413-423
Persistent link: https://www.econbiz.de/10010359472
Saved in:
6
Cannibalization - five easy pieces
Hinterhuber, Andreas
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 31-43)
.
2014
Persistent link: https://www.econbiz.de/10010240076
Saved in:
7
Marketingabhängige Kundenwertbestimmung für Banken : Modellierung des Zusammenhangs von Preisstrategie und Customer Lifetime Value (CLV) unter Berücksichtigung demografischer Effek...
Leschke, Sarah-Magdalena
-
2014
Persistent link: https://www.econbiz.de/10010381089
Saved in:
8
Editorial: Strategic B2B pricing
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009561188
Saved in:
9
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836526
Saved in:
10
Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas
- In:
Creating and managing superior customer value
,
(pp. 381-448)
.
2009
Persistent link: https://www.econbiz.de/10003826502
Saved in:
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