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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"Kowalkowski, Christian"
~subject:"B2B"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Industrial marketing"
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B2B
Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
44
Business-to-business marketing
44
Lieferantenmanagement
22
Supplier relationship management
22
Beziehungsmarketing
15
Relationship marketing
15
Bundling strategy
11
Leistungsbündel
11
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
7
Marketingmanagement
7
Business-to-Business-Marketing
6
Deutschland
6
Germany
6
Theory
6
business-to-business marketing
5
Brand management
4
Business services
4
Dienstleistungssektor
4
E-commerce
4
Electronic Commerce
4
Firm performance
4
Markenführung
4
Salespeople
4
Selling
4
Service industry
4
Verkauf
4
Verkaufspersonal
4
Business model
3
Customer integration
3
Dienstleistung
3
Erfolgsfaktor
3
Geschäftsmodell
3
Industrial marketing
3
Industrie
3
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14
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4
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English
13
German
5
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Ehret, Michael
Homburg, Christian
Kowalkowski, Christian
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Albers, Sönke
6
Corsaro, Daniela
5
Hinterhuber, Andreas
5
Johnston, Wesley J.
5
Plinke, Wulff
5
Bag, Surajit
4
Cantù, Chiara
4
Chatterjee, Sheshadri
4
Fließ, Sabine
4
Gupta, Shivam
4
Jacob, Frank
4
Kliche, Mario
4
Kumar, Ajay
4
Naudé, Peter
4
Ngo, Liem Viet
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Bonnemeier, Sebastian
3
Büschken, Joachim
3
Casidy, Riza
3
Chaudhuri, Ranjan
3
Claßen, Matthias
3
Flory, Markus
3
Griffin, Abbie
3
Henneberg, Stephan
3
Hermanns, Arnold
3
Ivens, Björn Sven
3
Keränen, Joona
3
Kienzler, Mario
3
Kindström, Daniel
3
Klarmann, Martin
3
Krause, Juliane
3
Lacka, Ewelina
3
Maggioni, Isabella
3
Marra, Andreas
3
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Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
4
Advances in services marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business environment : IJBE
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The journal of business & industrial marketing
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ECONIS (ZBW)
18
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1
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10
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18
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date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
5
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
6
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
7
Adjusting customer journey mapping for application in industrial product-service systems
West, Shaun
;
Stoll, Oliver
;
Østerlund, Marika
; …
- In:
International journal of business environment : IJBE
11
(
2020
)
3
,
pp. 275-297
Persistent link: https://www.econbiz.de/10012506266
Saved in:
8
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
9
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
10
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
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