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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"O'Cass, Aron"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Industrial marketing"
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Beziehungsmarketing
Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
15
Supplier relationship management
15
Relationship marketing
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Firm performance
7
Markenführung
7
Business-to-Business-Marketing
6
Consumer behaviour
6
Deutschland
6
Germany
6
Konsumentenverhalten
6
Theory
5
business-to-business marketing
5
Brand image
4
Markenimage
4
Selling
4
Verkauf
4
Betriebliche Wertschöpfung
3
Bundling strategy
3
Dienstleistungssektor
3
Erfolgsfaktor
3
Innovation management
3
Innovationsmanagement
3
Kundenmanagement
3
Kundenorientierung
3
Leistungsbündel
3
Marketing
3
Salespeople
3
Service industry
3
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3
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3
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3
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English
16
German
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Ehret, Michael
Homburg, Christian
O'Cass, Aron
Kleinaltenkamp, Michael
23
Backhaus, Klaus
16
Svensson, Göran
12
Kowalkowski, Christian
11
Naudé, Peter
8
Keränen, Joona
7
Schmitz, Christian
7
Terho, Harri
7
Albers, Sönke
6
Ivens, Björn Sven
6
Johnston, Wesley J.
6
Kumar, V.
6
La Rocca, Antonella
6
Plinke, Wulff
6
Ulaga, Wolfgang
6
Andersen, Poul Houman
5
Casidy, Riza
5
Chatterjee, Sheshadri
5
Grewal, Rajdeep
5
Griffin, Abbie
5
Hinterhuber, Andreas
5
Itani, Omar S.
5
Schwepker, Charles H. <Jr.>
5
Burton, Jamie
4
Bush, Alan J.
4
Cantù, Chiara
4
Chaudhuri, Ranjan
4
Evanschitzky, Heiner
4
Fließ, Sabine
4
Gil Saura, Irene
4
Good, Megan C.
4
Guo, Chiquan
4
Gupta, Shivam
4
Høgevold, Nils M.
4
Jacob, Frank
4
Jalkala, Anne
4
Kindström, Daniel
4
Kliche, Mario
4
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Springer Fachmedien Wiesbaden
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing
3
Journal of business research : JBR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Advances in services marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The journal of business & industrial marketing
1
Volume 21, Issue 2
1
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ECONIS (ZBW)
21
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1
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21
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
5
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
6
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
7
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
8
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
9
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
10
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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