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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"O'Cass, Aron"
~subject:"Innovation"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Industrial marketing"
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Innovation
Lieferantenmanagement
Theorie
Unternehmenserfolg
B-to-B-Marketing
35
Business-to-business marketing
35
Supplier relationship management
15
Beziehungsmarketing
9
Relationship marketing
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Firm performance
7
Markenführung
7
Business-to-Business-Marketing
6
Consumer behaviour
6
Deutschland
6
Germany
6
Konsumentenverhalten
6
Theory
5
business-to-business marketing
5
Brand image
4
Markenimage
4
Selling
4
Verkauf
4
Betriebliche Wertschöpfung
3
Bundling strategy
3
Dienstleistungssektor
3
Erfolgsfaktor
3
Innovation management
3
Innovationsmanagement
3
Kundenmanagement
3
Kundenorientierung
3
Leistungsbündel
3
Marketing
3
Salespeople
3
Service industry
3
Success factor
3
Value creation
3
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3
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18
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15
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English
18
German
7
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Ehret, Michael
Homburg, Christian
O'Cass, Aron
Kleinaltenkamp, Michael
25
Svensson, Göran
19
Backhaus, Klaus
16
Naudé, Peter
15
Johnston, Wesley J.
12
Ulaga, Wolfgang
12
Kowalkowski, Christian
10
Sharma, Arun
10
Henneberg, Stephan
9
Jacob, Frank
9
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Hinterhuber, Andreas
8
Høgevold, Nils M.
8
Albers, Sönke
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Brennan, Ross
6
Chatterjee, Sheshadri
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Bag, Surajit
5
Barnes, Bradley R.
5
Chaudhuri, Ranjan
5
Christodoulides, George
5
Cova, Bernard
5
Gil Saura, Irene
5
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Springer Fachmedien Wiesbaden
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of business research : JBR
2
Advances in services marketing
1
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The journal of business & industrial marketing
1
Volume 21, Issue 2
1
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ECONIS (ZBW)
25
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
3
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
4
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
5
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
6
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
7
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
8
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
9
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
10
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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