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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"B2B"
~subject:"Innovation"
~subject:"Marketingmanagement"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Industrial marketing"
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B2B
Innovation
Marketingmanagement
Theorie
Unternehmenserfolg
B-to-B-Marketing
27
Business-to-business marketing
27
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
7
Relationship marketing
7
Business-to-Business-Marketing
6
Deutschland
6
Germany
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Theory
5
business-to-business marketing
5
Brand management
4
Firm performance
4
Markenführung
4
Bundling strategy
3
Kundenmanagement
3
Kundenorientierung
3
Leistungsbündel
3
Salespeople
3
Selling
3
Verkauf
3
Verkaufspersonal
3
Befragung
2
Betriebliche Wertschöpfung
2
Brand
2
Brand image
2
Business model
2
Causality analysis
2
Customer integration
2
Dark side
2
Dienstleistungsmanagement
2
Economics of information
2
Erfolgsfaktor
2
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4
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1
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Article
11
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4
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Article in journal
8
Aufsatz in Zeitschrift
8
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3
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3
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2
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1
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English
10
German
5
Author
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Ehret, Michael
Homburg, Christian
Kleinaltenkamp, Michael
22
Backhaus, Klaus
16
Di Benedetto, C. Anthony
8
Hofmaier, Richard
8
Albers, Sönke
7
Kowalkowski, Christian
7
Lindgreen, Adam
7
Terho, Harri
7
Jacob, Frank
6
Johnston, Wesley J.
6
Keränen, Joona
6
Plinke, Wulff
6
Corsaro, Daniela
5
Hinterhuber, Andreas
5
Kindström, Daniel
5
Möller, K. E. Kristian
5
Parvinen, Petri
5
Agnihotri, Raj
4
Baaken, Thomas
4
Bag, Surajit
4
Blythe, Jim
4
Cantù, Chiara
4
Chatterjee, Sheshadri
4
Fließ, Sabine
4
Grewal, Rajdeep
4
Gupta, Shivam
4
Klarmann, Martin
4
Kliche, Mario
4
Kumar, Ajay
4
Lilien, Gary L.
4
Lim, Weng Marc
4
Naudé, Peter
4
Ngo, Liem Viet
4
Salonen, Anna
4
Sridhar, Shrihari
4
Strothmann, Karl-Heinz
4
Tzempelikos, Nektarios
4
Ulaga, Wolfgang
4
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
Advances in services marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
5
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
6
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
7
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
8
Business models : impact on business markets and opportunities for marketing research
Ehret, Michael
;
Kashyap, Vishal
;
Wirtz, Jochen
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
Saved in:
9
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
10
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
1
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