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~person:"Eisend, Martin"
~person:"Herrmann, Andreas"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketing"
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Market research
Consumer behaviour
50
Konsumentenverhalten
50
Beziehungsmarketing
40
Relationship marketing
40
Marketing management
25
Marketingmanagement
25
Marktforschung
25
Theorie
25
Theory
25
Brand management
21
Markenführung
21
Marketing
16
Deutschland
15
Germany
15
Brand image
12
Markenimage
12
Meta-Analyse
12
Meta-analysis
12
Brand
11
Markenartikel
11
Advertising
10
Bibliometrics
10
Bibliometrie
10
Marketing theory
10
Marketingtheorie
10
Werbung
10
Customer satisfaction
9
Kundenzufriedenheit
9
Product design
9
Produktgestaltung
9
Advertising effects
8
Product differentiation
8
Produktdifferenzierung
8
Werbewirkung
8
Internet marketing
7
Mass Customization
7
Mass customization
7
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7
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Article
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Aufsatz in Zeitschrift
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25
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16
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English
18
German
7
Author
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Eisend, Martin
Herrmann, Andreas
Kotler, Philip
Malhotra, Naresh K.
Hruschka, Harald
17
Dolnicar, Sara
11
Gierl, Heribert
10
Belk, Russell W.
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
Calantone, Roger J.
5
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Journal of the Academy of Marketing Science
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Review of marketing research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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Source
All
ECONIS (ZBW)
25
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1
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10
of
25
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date (oldest first)
1
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
3
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
4
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
5
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
Linear Mixed Models : Grundidee, Methodik und Anwendung
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10003743096
Saved in:
8
Frontiers of the
marketing
paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
9
Have we progressed
marketing
knowledge? : a meta-meta-analysis of effect sizes in
marketing
research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
10
Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H.
- In:
Journal of business economics : JBE
62
(
1992
)
12
,
pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
Saved in:
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