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~person:"Eisend, Martin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Walsh, Gianfranco"
~subject:"Brand management"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketing"
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| 7 applied filters
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Subject
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Brand management
Market research
Consumer behaviour
54
Konsumentenverhalten
54
Beziehungsmarketing
35
Relationship marketing
35
Marktforschung
23
Marketing management
20
Marketingmanagement
20
Markenführung
18
Deutschland
16
Germany
16
Brand image
13
Markenimage
13
Customer satisfaction
12
Kundenzufriedenheit
12
Marketing
12
Advertising
11
Meta-Analyse
11
Meta-analysis
11
Werbung
11
Brand
10
Dienstleistungsqualität
10
Markenartikel
10
Service quality
10
Advertising effects
9
Bibliometrics
9
Bibliometrie
9
Internet marketing
9
Marketing theory
9
Marketingtheorie
9
Online-Marketing
9
USA
9
United States
9
Werbewirkung
9
Customer service
8
Innovation
8
Kundenservice
8
Social Web
8
Social web
8
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Online availability
All
Undetermined
16
Type of publication
All
Article
37
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
38
Lehrbuch
14
Textbook
13
Aufsatz im Buch
11
Book section
11
Collection of articles of several authors
11
Sammelwerk
11
Aufsatzsammlung
2
CD-ROM, DVD
2
Konferenzschrift
2
Reprint
2
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Hochschulschrift
1
Interview
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
Thesis
1
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Language
All
English
32
German
6
Author
All
Eisend, Martin
Kotler, Philip
Malhotra, Naresh K.
Walsh, Gianfranco
Melewar, T. C.
58
Bang, Nguyen
37
Merrilees, Bill
36
Loureiro, Sandra Maria Correia
35
Phau, Ian
31
Balmer, John M. T.
27
Ko, Eunju
27
Diamantopoulos, Adamantios
26
Baumgarth, Carsten
25
Romaniuk, Jenni
25
Gupta, Suraksha
24
Pitt, Leyland F.
24
Christodoulides, George
23
De Chernatony, Leslie
23
Guzman, Francisco
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
22
Vrontis, Demetris
22
Foroudi, Pantea
21
Japutra, Arnold
21
Esch, Franz-Rudolf
20
Gierl, Heribert
20
Khan, Imran
20
King, Ceridwyn
20
Rahman, Zillur
20
Sattler, Henrik
20
Iglesias, Oriol
19
Kunkel, Thilo
19
Paul, Justin
19
Pelsmacker, Patrick de
19
Roper, Stuart
19
Wiedmann, Klaus-Peter
19
Herrmann, Andreas
18
Steenkamp, Jan-Benedict E. M.
18
Swoboda, Bernhard
18
Abratt, Russell
17
Bagozzi, Richard P.
17
Burmann, Christoph
17
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Published in...
All
Journal of business research : JBR
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of the Academy of Marketing Science
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of international marketing
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
AMS review : official publication of the Academy of Marketing Science
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Yearbook of marketing and consumer research
1
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Source
All
ECONIS (ZBW)
38
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1
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38
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1
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
2
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
4
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
7
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
8
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
9
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
10
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
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