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~person:"Eisend, Martin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Walsh, Gianfranco"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketing"
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Market research
Consumer behaviour
54
Konsumentenverhalten
54
Beziehungsmarketing
35
Relationship marketing
35
Marktforschung
23
Marketing management
20
Marketingmanagement
20
Brand management
18
Markenführung
18
Deutschland
16
Germany
16
Brand image
13
Markenimage
13
Customer satisfaction
12
Kundenzufriedenheit
12
Marketing
12
Advertising
11
Meta-Analyse
11
Meta-analysis
11
Werbung
11
Brand
10
Dienstleistungsqualität
10
Markenartikel
10
Service quality
10
Advertising effects
9
Bibliometrics
9
Bibliometrie
9
Internet marketing
9
Marketing theory
9
Marketingtheorie
9
Online-Marketing
9
USA
9
United States
9
Werbewirkung
9
Customer service
8
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8
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22
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Aufsatz in Zeitschrift
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23
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11
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English
19
German
4
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Eisend, Martin
Kotler, Philip
Malhotra, Naresh K.
Walsh, Gianfranco
Hruschka, Harald
16
Dolnicar, Sara
11
Gierl, Heribert
10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
Calantone, Roger J.
5
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Journal of the Academy of Marketing Science
4
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
23
Showing
1
-
10
of
23
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
3
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
4
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
5
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
Customer-Specific
marketing
on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
Saved in:
8
Frontiers of the
marketing
paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
9
Have we progressed
marketing
knowledge? : a meta-meta-analysis of effect sizes in
marketing
research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
10
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
1
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