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~person:"Eisend, Martin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Markenführung"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketing"
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Markenführung
Market research
Consumer behaviour
25
Konsumentenverhalten
25
Marktforschung
16
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
13
Relationship marketing
13
Brand management
12
Meta-Analyse
12
Meta-analysis
12
Advertising
10
Bibliometrics
10
Bibliometrie
10
Werbung
10
Brand image
9
Markenimage
9
Marketing
9
Advertising effects
8
Werbewirkung
8
Internet marketing
7
Marketing theory
7
Marketingtheorie
7
Online-Marketing
7
Brand
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenartikel
6
B-to-B-Marketing
5
Business-to-business marketing
5
Dienstleistungsqualität
5
Innovation
5
Lieferantenmanagement
5
Service quality
5
Social Web
5
Social web
5
Supplier relationship management
5
Theorie
5
Theory
5
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Undetermined
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Article
25
Book / Working Paper
1
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Aufsatz in Zeitschrift
Article in journal
26
Lehrbuch
14
Textbook
13
Aufsatz im Buch
11
Book section
11
Collection of articles of several authors
11
Sammelwerk
11
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2
CD-ROM, DVD
2
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2
Reprint
2
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1
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English
26
Author
All
Eisend, Martin
Kotler, Philip
Malhotra, Naresh K.
Melewar, T. C.
58
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
36
Merrilees, Bill
36
Phau, Ian
31
Balmer, John M. T.
27
Baumgarth, Carsten
27
Ko, Eunju
27
Diamantopoulos, Adamantios
26
Christodoulides, George
25
Romaniuk, Jenni
25
Gupta, Suraksha
24
Guzman, Francisco
24
Pitt, Leyland F.
24
De Chernatony, Leslie
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Vrontis, Demetris
23
Khan, Imran
22
Esch, Franz-Rudolf
21
Foroudi, Pantea
21
Japutra, Arnold
21
Gierl, Heribert
20
King, Ceridwyn
20
Pelsmacker, Patrick de
20
Rahman, Zillur
20
Roper, Stuart
20
Sattler, Henrik
20
Hollebeek, Linda D.
19
Iglesias, Oriol
19
Kunkel, Thilo
19
Paul, Justin
19
Wiedmann, Klaus-Peter
19
Dens, Nathalie
18
Herrmann, Andreas
18
Steenkamp, Jan-Benedict E. M.
18
Swoboda, Bernhard
18
Abratt, Russell
17
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Journal of the Academy of Marketing Science
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of international marketing
2
Journal of marketing research : JMR
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
26
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1
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10
of
26
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date (newest first)
date (oldest first)
1
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
2
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
4
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
5
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
6
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
7
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
8
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
9
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
10
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
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