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~person:"Esch, Franz-Rudolf"
~person:"Han, Heesup"
~person:"Palmatier, Robert W."
~subject:"Relationship marketing"
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Relationship marketing
Markenführung
130
Brand management
128
Beziehungsmarketing
102
Consumer behaviour
89
Konsumentenverhalten
89
Marketing management
51
Marketingmanagement
51
Markenpolitik
49
Customer satisfaction
43
Kundenzufriedenheit
43
Brand image
40
Markenimage
40
Theorie
37
Theory
37
Deutschland
34
Germany
34
Hotel industry
31
Hotellerie
31
Dienstleistungsqualität
28
Service quality
28
Brand
27
Kommunikation
26
Markenartikel
26
Advertising effects
24
Werbewirkung
24
Marketing
19
Strategisches Management
19
Holiday behaviour
18
Public relations
18
Urlaubsverhalten
18
Werbung
18
Öffentlichkeitsarbeit
18
Environmental management
17
Umweltmanagement
17
Corporate Social Responsibility
16
Corporate social responsibility
16
Communication
15
Corporate reputation
14
Firmenimage
14
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56
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2
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Article
93
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9
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84
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84
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9
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9
Collection of articles of several authors
3
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3
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2
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2
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1
Graue Literatur
1
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1
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1
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English
94
German
8
Author
All
Esch, Franz-Rudolf
Han, Heesup
Palmatier, Robert W.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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International journal of hospitality management
17
Journal of travel and tourism marketing
17
Journal of marketing
9
Journal of the Academy of Marketing Science
8
International journal of contemporary hospitality management
5
Journal of hospitality marketing & management
3
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovative Markenführung und -implementierung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of retailing and consumer services
2
Routledge studies in marketing
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Electronic retailing
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of vacation marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Strategie und Technik des Automobilmarketing
1
The journal of personal selling & sales management : JPSSM
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
102
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102
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
4
Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup
;
Yu, Jongsik
;
Lee, Jin-soo
;
Kim, Wansoo
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
7
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
8
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
9
Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Tariq, Beenish
;
Najam, Hammad
;
Nik Kamariah Nik Mat
; …
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012286411
Saved in:
10
Water conservation and waste reduction
management
for increasing guest loyalty and green hotel practices
Han, Heesup
;
Lee, Jin-soo
;
Ho Le Thu Trang
;
Kim, Wansoo
- In:
International journal of hospitality management
75
(
2018
),
pp. 58-66
Persistent link: https://www.econbiz.de/10011944945
Saved in:
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