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~person:"Esch, Franz-Rudolf"
~person:"Han, Heesup"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Consumer behaviour
Relationship marketing
Markenführung
129
Brand management
127
Konsumentenverhalten
79
Beziehungsmarketing
62
Markenpolitik
49
Customer satisfaction
41
Kundenzufriedenheit
41
Brand image
38
Markenimage
38
Deutschland
34
Germany
34
Marketing management
34
Marketingmanagement
34
Hotel industry
31
Hotellerie
31
Theorie
30
Theory
30
Dienstleistungsqualität
28
Service quality
28
Brand
26
Markenartikel
26
Kommunikation
25
Advertising effects
22
Werbewirkung
22
Holiday behaviour
18
Marketing
18
Urlaubsverhalten
18
Environmental management
17
Umweltmanagement
17
Public relations
16
Strategisches Management
16
Werbung
16
Öffentlichkeitsarbeit
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Communication
14
Corporate reputation
14
Firmenimage
14
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Undetermined
58
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2
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Article
91
Book / Working Paper
8
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Article in journal
82
Aufsatz in Zeitschrift
82
Aufsatz im Buch
9
Book section
9
Hochschulschrift
4
Lehrbuch
2
Textbook
2
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
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Language
All
English
79
German
20
Author
All
Esch, Franz-Rudolf
Han, Heesup
Bruhn, Manfred
120
Homburg, Christian
120
Kumar, V.
89
Huber, Frank
70
Bauer, Hans H.
68
Mattila, Anna S.
65
Herrmann, Andreas
62
Verhoef, Peter C.
62
Hollebeek, Linda D.
55
Wiedmann, Klaus-Peter
55
Piller, Frank T.
48
Stauss, Bernd
47
Krafft, Manfred
46
Loureiro, Sandra Maria Correia
46
Palmatier, Robert W.
42
Gil Saura, Irene
41
Phau, Ian
41
Walsh, Gianfranco
40
Bang, Nguyen
39
Sheth, Jagdish N.
39
Smith, Alan D.
39
Swoboda, Bernhard
39
Vrontis, Demetris
38
Thaichon, Park
37
Mittal, Vikas
36
Stock-Homburg, Ruth
36
Ko, Eunju
35
Neslin, Scott A.
35
Prentice, Catherine
35
Hippner, Hajo
34
Svensson, Göran
34
Grewal, Dhruv
33
Van den Poel, Dirk
33
Hyun, Sunghyup Sean
32
Melewar, T. C.
32
Wilde, Klaus D.
32
Gierl, Heribert
31
Rahman, Zillur
31
Reinartz, Werner J.
31
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Journal of travel and tourism marketing
27
International journal of hospitality management
21
International journal of contemporary hospitality management
8
Journal of hospitality marketing & management
5
Tourism management : research, policies, practice
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Innovative Markenführung und -implementierung
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
Tourism and hospitality research : the surrey quarterly review
2
Tourism management perspectives : TMP
2
Electronic retailing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of physical distribution and logistics management
1
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Strategie und Technik des Automobilmarketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wirtschaftspolitische Blätter
1
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ECONIS (ZBW)
99
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1
Exploring the factors that influence customers' willingness to switch from traditional hotels to green hotels
Quan, Lanji
;
Koo, Bonhak
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014369779
Saved in:
2
If you don't care, I will switch : online retailers' behaviour on third-party logistics services
Abdul Hafaz Ngah
;
Thurasamy Ramayah
;
Han, Heesup
- In:
International journal of physical distribution and …
53
(
2023
)
7/8
,
pp. 813-837
Persistent link: https://www.econbiz.de/10014331839
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Customer views on comprehensive green hotel selection attributes and analysis of importance-performance
Quan, Lanji
;
Kim, Jinkyung Jenny
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
6
,
pp. 535-554
Persistent link: https://www.econbiz.de/10014234582
Saved in:
5
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
6
Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup
;
Yu, Jongsik
;
Lee, Jin-soo
;
Kim, Wansoo
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
Saved in:
7
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
8
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
9
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
10
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
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