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~person:"Esch, Franz-Rudolf"
~person:"Han, Heesup"
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
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Kundenzufriedenheit
Relationship marketing
Markenführung
129
Brand management
127
Consumer behaviour
79
Konsumentenverhalten
79
Beziehungsmarketing
62
Markenpolitik
49
Customer satisfaction
41
Brand image
38
Markenimage
38
Deutschland
34
Germany
34
Marketing management
34
Marketingmanagement
34
Hotel industry
31
Hotellerie
31
Theorie
30
Theory
30
Dienstleistungsqualität
28
Service quality
28
Brand
26
Markenartikel
26
Kommunikation
25
Advertising effects
22
Werbewirkung
22
Holiday behaviour
18
Marketing
18
Urlaubsverhalten
18
Environmental management
17
Umweltmanagement
17
Public relations
16
Strategisches Management
16
Werbung
16
Öffentlichkeitsarbeit
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Communication
14
Corporate reputation
14
Firmenimage
14
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Online availability
All
Undetermined
45
Free
2
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Article
69
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
63
Aufsatz in Zeitschrift
63
Aufsatz im Buch
6
Book section
6
Lehrbuch
1
Textbook
1
Language
All
English
63
German
8
Author
All
Esch, Franz-Rudolf
Han, Heesup
Homburg, Christian
115
Bruhn, Manfred
112
Kumar, V.
81
Huber, Frank
60
Verhoef, Peter C.
56
Herrmann, Andreas
51
Hollebeek, Linda D.
51
Bauer, Hans H.
49
Stauss, Bernd
48
Mattila, Anna S.
47
Piller, Frank T.
46
Krafft, Manfred
43
Gil Saura, Irene
41
Svensson, Göran
41
Palmatier, Robert W.
40
Mittal, Vikas
37
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Hippner, Hajo
33
Prentice, Catherine
33
Smith, Alan D.
33
Töpfer, Armin
33
Grewal, Dhruv
32
Loureiro, Sandra Maria Correia
32
Thaichon, Park
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Evanschitzky, Heiner
31
Matzler, Kurt
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Agnihotri, Raj
29
Reinartz, Werner J.
29
Walsh, Gianfranco
29
Aksoy, Lerzan
28
Georgi, Dominik
28
Sheth, Jagdish N.
28
Wangenheim, Florian von
28
Eggert, Andreas
27
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Published in...
All
Journal of travel and tourism marketing
21
International journal of hospitality management
18
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
4
Tourism management : research, policies, practice
3
Innovative Markenführung und -implementierung
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of retailing and consumer services
2
Tourism management perspectives : TMP
2
Electronic retailing
1
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of vacation marketing
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Strategie und Technik des Automobilmarketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Tourism and hospitality research : the surrey quarterly review
1
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Source
All
ECONIS (ZBW)
71
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1
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71
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date (oldest first)
1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Customer views on comprehensive green hotel selection attributes and analysis of importance-performance
Quan, Lanji
;
Kim, Jinkyung Jenny
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
6
,
pp. 535-554
Persistent link: https://www.econbiz.de/10014234582
Saved in:
3
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
4
Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup
;
Yu, Jongsik
;
Lee, Jin-soo
;
Kim, Wansoo
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
7
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
8
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
9
Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Tariq, Beenish
;
Najam, Hammad
;
Nik Kamariah Nik Mat
; …
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012286411
Saved in:
10
Water conservation and waste reduction
management
for increasing guest loyalty and green hotel practices
Han, Heesup
;
Lee, Jin-soo
;
Ho Le Thu Trang
;
Kim, Wansoo
- In:
International journal of hospitality management
75
(
2018
),
pp. 58-66
Persistent link: https://www.econbiz.de/10011944945
Saved in:
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