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~person:"Esch, Franz-Rudolf"
~person:"Kumar, V."
~person:"Vrontis, Demetris"
~subject:"Germany"
~subject:"Marketing management"
~type:"article"
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Germany
Marketing management
Markenführung
110
Brand management
108
Beziehungsmarketing
88
Relationship marketing
88
Marketingmanagement
72
Consumer behaviour
60
Konsumentenverhalten
60
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36
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32
Unternehmenserfolg
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Brand image
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29
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Kundenwert
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24
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English
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German
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Esch, Franz-Rudolf
Kumar, V.
Vrontis, Demetris
Wrohlich, Katharina
70
Kirsch, Anja
55
Homburg, Christian
45
Bruhn, Manfred
43
Theuvsen, Ludwig
40
Meffert, Heribert
38
Bauer, Hans H.
36
Spiller, Achim
33
Holst, Elke
32
Brettel, Malte
29
Gerpott, Torsten J.
29
Schiereck, Dirk
29
Hoffjan, Andreas
27
Weber, Jürgen
26
Sondergeld, Virginia
25
Diller, Hermann
24
Gleißner, Werner
24
Herrmann, Andreas
24
Huber, Frank
24
Kirchgeorg, Manfred
24
Becker, Wolfgang
23
Gierl, Heribert
23
Müller, Stefan
23
O'Cass, Aron
23
Wiedmann, Klaus-Peter
23
Ahlert, Dieter
21
Belitz, Heike
21
Czarnitzki, Dirk
21
Gemünden, Hans Georg
21
Hirsch, Bernhard
21
Kraus, Sascha
21
Schäffer, Utz
21
Süß, Stefan
21
Kabst, Rüdiger
20
Kitchen, Philip J.
20
Littkemann, Jörn
20
Morgan, Neil A.
20
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Journal of marketing
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of the Academy of Marketing Science
5
Marketing : ZFP ; journal of research and management
4
Journal for international business and entrepreneurship development
3
World review of entrepreneurship, management and sustainable development
3
International marketing review
2
Journal for global business advancement : JGBA
2
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Aufbruch : Ingredient Branding schafft Werte
1
Cross cultural management : an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Ekonomski pregled
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
1
Global business & economics review
1
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Handelsforschung
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative business practices : prevailing a turbulent era
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing
1
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ECONIS (ZBW)
81
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1
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
Saved in:
5
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
6
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
7
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
8
Transcending innovativeness towards strategic reflexivity
Vrontis, Demetris
;
Thrassou, Alkis
;
Chebbi, Hela
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 420-437
Persistent link: https://www.econbiz.de/10009659816
Saved in:
9
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
10
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
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