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~person:"Esch, Franz-Rudolf"
~person:"Vrontis, Demetris"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Marketing management"
~type:"article"
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Beziehungsmarketing
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Marketing management
Markenführung
97
Brand management
95
Marketingmanagement
42
Consumer behaviour
32
Innovation
32
Konsumentenverhalten
32
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31
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25
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25
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Esch, Franz-Rudolf
Vrontis, Demetris
Bruhn, Manfred
96
Homburg, Christian
85
Kumar, V.
75
Wrohlich, Katharina
70
Kirsch, Anja
55
Han, Heesup
53
Herrmann, Andreas
49
Hollebeek, Linda D.
46
Verhoef, Peter C.
44
Bauer, Hans H.
43
Meffert, Heribert
43
Huber, Frank
41
Mattila, Anna S.
41
Theuvsen, Ludwig
40
Gil Saura, Irene
39
Palmatier, Robert W.
39
Walsh, Gianfranco
36
Krafft, Manfred
34
Loureiro, Sandra Maria Correia
34
Töpfer, Armin
34
Evanschitzky, Heiner
33
Smith, Alan D.
33
Spiller, Achim
33
Diller, Hermann
32
Holst, Elke
32
Prentice, Catherine
32
Stauss, Bernd
32
Brettel, Malte
31
Grewal, Dhruv
31
O'Cass, Aron
31
Svensson, Göran
31
Gerpott, Torsten J.
30
Kleinaltenkamp, Michael
30
Thaichon, Park
30
Wiedmann, Klaus-Peter
30
Agnihotri, Raj
29
Bang, Nguyen
29
Gierl, Heribert
29
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International marketing review
4
Journal of transnational management : the official journal of the International Management Development Association
4
Marketing : ZFP ; journal of research and management
4
Journal for international business and entrepreneurship development
3
World review of entrepreneurship, management and sustainable development
3
Innovative Markenführung und -implementierung
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
Journal of customer behaviour
2
Journal of promotion management : JPM
2
The journal of brand management : an international journal
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Aufbruch : Ingredient Branding schafft Werte
1
Cross cultural management : an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Ekonomski pregled
1
Electronic retailing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
EuroMed journal of business
1
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
1
Global business & economics review
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative business practices : prevailing a turbulent era
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of globalisation and small business : IJGSB
1
International journal of management practice : IJMP
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
1
Journal of global marketing
1
Journal of international management
1
Journal of marketing communications
1
Journal of strategy and management
1
Markenartikel : das Magazin für Markenführung
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ECONIS (ZBW)
76
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76
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
International relationship
management
during social distancing : the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1263-1294
Persistent link: https://www.econbiz.de/10014470119
Saved in:
4
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
5
Adoption of AI integrated partner relationship
management
(AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
6
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
Saved in:
7
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
8
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
9
Digital transformation and entrepreneurship process in SMEs of India : a moderating role of adoption of AI-CRM capability and strategic planning
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of strategy and management
15
(
2022
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10013332426
Saved in:
10
AI and digitalization in relationship
management
: impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
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