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~person:"Esch, Franz-Rudolf"
~person:"Vrontis, Demetris"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Marketing management"
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Beziehungsmarketing
Germany
Marketing management
Markenführung
129
Brand management
127
Marketingmanagement
63
Markenpolitik
49
Strategisches Management
42
Consumer behaviour
39
Innovation
39
Konsumentenverhalten
39
Innovationsmanagement
36
Innovation management
35
Deutschland
34
Relationship marketing
34
Strategic management
31
Theorie
31
Theory
31
Brand image
27
Kommunikation
27
Markenimage
27
Marketing
27
Firm performance
22
KMU
22
Knowledge management
22
SME
22
Unternehmenserfolg
22
Wissensmanagement
22
Brand
21
Erfolgsfaktor
21
Success factor
21
Advertising effects
20
Markenartikel
20
Werbewirkung
20
Welt
19
World
19
Public relations
18
Öffentlichkeitsarbeit
18
Organisatorischer Wandel
17
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Bibliography included
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Collection of articles of several authors
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Sammelwerk
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9
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4
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2
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German
64
English
53
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Esch, Franz-Rudolf
Vrontis, Demetris
Bruhn, Manfred
213
Homburg, Christian
188
Meffert, Heribert
151
Weber, Jürgen
123
Becker, Wolfgang
103
Kumar, V.
103
Kotler, Philip
98
Bauer, Hans H.
96
Huber, Frank
96
Ahlert, Dieter
79
Wiedmann, Klaus-Peter
78
Burmann, Christoph
75
Pepels, Werner
74
Wrohlich, Katharina
73
Czarnitzki, Dirk
70
Herrmann, Andreas
67
Schewe, Gerhard
67
Rammer, Christian
66
Kirchgeorg, Manfred
65
Sheth, Jagdish N.
64
Müller, Stefan
63
Horváth, Péter
62
Verhoef, Peter C.
62
Wildemann, Horst
62
Backhaus, Klaus
61
Krafft, Manfred
58
Spiller, Achim
58
Zentes, Joachim
58
Peters, Bettina
57
Swoboda, Bernhard
57
Kirsch, Anja
55
Tomczak, Torsten
55
Albers, Sönke
54
Han, Heesup
54
Stauss, Bernd
54
Albach, Horst
53
Kleinaltenkamp, Michael
53
Töpfer, Armin
53
Hollebeek, Linda D.
52
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Springer Fachmedien Wiesbaden
4
Springer Gabler <Firma>
1
Verlag Franz Vahlen
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Springer Reference Wirtschaft
9
SpringerLink / Bücher
7
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International marketing review
4
Journal for international business and entrepreneurship development
4
Journal of transnational management : the official journal of the International Management Development Association
4
Marketing : ZFP ; journal of research and management
4
Springer eBook Collection / Springer Reference DE
3
World review of entrepreneurship, management and sustainable development
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Innovative Markenführung und -implementierung
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
Journal of customer behaviour
2
Journal of promotion management : JPM
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Springer eBook Collection / Business and Economics
2
The journal of brand management : an international journal
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Aufbruch : Ingredient Branding schafft Werte
1
Cross cultural management : an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
EBL-Schweitzer
1
Ekonomski pregled
1
Electronic retailing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
EuroMed journal of business
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Lehrbuch
1
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
1
Global business & economics review
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative business practices : prevailing a turbulent era
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of globalisation and small business : IJGSB
1
International journal of management practice : IJMP
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ECONIS (ZBW)
116
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116
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
International relationship
management
during social distancing : the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1263-1294
Persistent link: https://www.econbiz.de/10014470119
Saved in:
4
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
5
Adoption of AI integrated partner relationship
management
(AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
6
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
Saved in:
7
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
8
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
9
Digital transformation and entrepreneurship process in SMEs of India : a moderating role of adoption of AI-CRM capability and strategic planning
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of strategy and management
15
(
2022
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10013332426
Saved in:
10
AI and digitalization in relationship
management
: impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
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