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~person:"Evans, Nathaniel J."
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenartikel
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Advertising effects
12
Werbewirkung
12
Advertising
10
Consumer behaviour
9
Konsumentenverhalten
9
Internet marketing
5
Online-Marketing
5
Computerspiel
4
Video game
4
Children
3
Kinder
3
Sponsoring
3
Sponsorship
3
Eltern
2
Native advertising
2
Parents
2
Target group
2
USA
2
United States
2
Zielgruppe
2
covert advertising
2
persuasion knowledge
2
Arzneimittel
1
Banner advertising
1
Brand management
1
Cognition
1
Congruence
1
Deception
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Erwartungsbildung
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Expectancy violations
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Expectation formation
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Experiment
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FTC
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Evans, Nathaniel J.
Pelsmacker, Patrick de
32
Esch, Franz-Rudolf
25
Dens, Nathalie
23
Gierl, Heribert
22
Septianto, Felix
19
Eisend, Martin
18
Rosengren, Sara
17
Dahlén, Micael
15
Diehl, Sandra
15
Kaiser, Harry M.
15
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Wilbur, Kenneth C.
13
Bauer, Hans H.
12
Rozendaal, Esther
12
Terlutter, Ralf
12
Torres, Ivonne M.
12
Huber, Frank
11
Malik, Garima
11
Reijmersdal, Eva A. van
11
Sahni, Navdeep S.
11
Wilson, Rick T.
11
Chan, Kara
10
Chang, Chingching
10
Choi, Yung Kyun
10
Ford, John B.
10
Hudders, Liselot
10
Mueller, Barbara
10
Sayedi, Amin
10
Bellman, Steven
9
Buijzen, Moniek
9
Ghose, Anindya
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Jerath, Kinshuk
9
Klapper, Daniel
9
Poels, Karolien
9
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International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
10
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1
Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
Saved in:
2
An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
3
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
4
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
5
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
6
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
7
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
8
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
9
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
10
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
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