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~person:"Evanschitzky, Heiner"
~person:"Harrigan, Paul"
~person:"Wangenheim, Florian von"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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Subject
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Beziehungsmarketing
Relationship marketing
59
Consumer behaviour
38
Konsumentenverhalten
38
Customer satisfaction
17
Deutschland
17
Germany
17
Kundenzufriedenheit
17
Social Web
15
Social web
15
Internet marketing
13
Online-Marketing
13
Dienstleistungsqualität
11
Service quality
11
Brand management
10
Markenführung
10
Customer integration
9
Kundenintegration
9
Lieferantenmanagement
9
Supplier relationship management
9
KMU
8
SME
8
Social media
7
Marketing management
6
Marketingmanagement
6
Theorie
6
Theory
6
USA
6
United States
6
Bundling strategy
5
Customer engagement
5
Customer value
5
E-commerce
5
Electronic Commerce
5
Kundenwert
5
Leistungsbündel
5
Market research
5
Marktforschung
5
B-to-B-Marketing
4
Beschwerdemanagement
4
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Undetermined
22
Free
6
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Article
52
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
Mehrbändiges Werk
Working Paper
Aufsatz in Zeitschrift
52
Aufsatz im Buch
9
Book section
9
Arbeitspapier
7
Graue Literatur
5
Non-commercial literature
5
Hochschulschrift
2
Thesis
2
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Language
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English
52
German
7
Author
All
Evanschitzky, Heiner
Harrigan, Paul
Wangenheim, Florian von
Han, Heesup
53
Kumar, V.
51
Homburg, Christian
45
Hollebeek, Linda D.
43
Verhoef, Peter C.
39
Mattila, Anna S.
37
Gil Saura, Irene
35
Van den Poel, Dirk
32
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Svensson, Göran
30
Bruhn, Manfred
28
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Agnihotri, Raj
24
Grewal, Dhruv
24
Huber, Frank
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Bauer, Hans H.
23
Klaus, Philipp
23
Neslin, Scott A.
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Wieseke, Jan
22
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Heinonen, Kristina
20
Kumar, Vikas
20
Sesé, F. Javier
20
So, Kevin Kam Fung
20
Karjaluoto, Heikki
19
Khan, Imran
19
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Working paper / International University in Germany, School of Business Administration
7
Journal of business research : JBR
6
Journal of service research : JSR
6
Journal of retailing
3
Journal of strategic marketing
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
Journal of business economics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of vacation marketing : an international journal
1
MSI reports : working paper series
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Schmalenbach business review : sbr
1
Small enterprise research : SER ; the Journal of SEAANZ
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
59
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1
Linking social media to customer relationship
management
(CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
2
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
3
CRM to social CRM : the integration of new technologies into customer relationship
management
Choudhury, Musfiq Mannan
;
Harrigan, Paul
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Saved in:
4
Compliant
management
in the B2B sector: replication and extension
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
Die Betriebswirtschaft : DBW
70
(
2010
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003929430
Saved in:
5
Multi-Channel-
Management
im Spannungsfeld von Kundenzufriedenheit und Organisation
Ahlert, Dieter
;
Evanschitzky, Heiner
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 21-25
Persistent link: https://www.econbiz.de/10003384336
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
8
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
9
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
10
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
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