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~person:"Falkenreck, Christine"
~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Svensson, Göran"
~subject:"Relationship marketing"
~subject:"Simulation"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Simulation
B-to-B-Marketing
51
Business-to-business marketing
51
Lieferantenmanagement
34
Supplier relationship management
34
Beziehungsmarketing
23
Selling
15
Verkauf
15
Customer satisfaction
14
Kundenzufriedenheit
14
Salespeople
12
Verkaufspersonal
12
Deutschland
10
Germany
10
Business-to-Business-Marketing
8
Arbeitszufriedenheit
7
Job satisfaction
7
Brand management
6
Markenführung
6
Marketing management
6
Marketingmanagement
6
Performance measurement
6
Performance-Messung
6
Confidence
5
Consumer behaviour
5
Firm performance
5
Konsumentenverhalten
5
Theorie
5
Theory
5
Unternehmenserfolg
5
Vertrauen
5
business-to-business marketing
5
Arbeitsleistung
4
Customer value
4
Finland
4
Finnland
4
Job performance
4
Kundenwert
4
Satisfaction
4
economic satisfaction
4
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19
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English
22
German
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Falkenreck, Christine
Homburg, Christian
Kumar, V.
Svensson, Göran
Kleinaltenkamp, Michael
11
Kowalkowski, Christian
8
Terho, Harri
7
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
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The journal of business & industrial marketing
3
Contributions to Management Science
2
International journal of procurement management
2
Journal of marketing
2
African journal of economic and management studies : AJEMS
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European business review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Journal of contemporary marketing science
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Legends in marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
23
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10
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23
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
4
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
5
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
6
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
7
Virtue ethics in buyer-supplier relationships : a South African study
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
International journal of business governance and ethics …
15
(
2021
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10012596413
Saved in:
8
META-RELQUAL in business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mostert, Pierre
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
4
,
pp. 472-497
Persistent link: https://www.econbiz.de/10012514080
Saved in:
9
Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mpinganjira, Mercy
- In:
International journal of procurement management
13
(
2020
)
4
,
pp. 531-552
Persistent link: https://www.econbiz.de/10012254622
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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