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~person:"Fatma, Mobin"
~person:"Park, C. Whan"
~subject:"Customer satisfaction"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject:"branding"
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Customer satisfaction
Markenführung
Social web
Brand management
33
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
19
Markenimage
19
Brand
13
Markenartikel
13
Beziehungsmarketing
12
Relationship marketing
12
Kundenzufriedenheit
5
Brand extension
4
Brand loyalty
4
Internet marketing
4
Markentransfer
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
CSR
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markenpolitik
3
Marketing theory
3
Marketingtheorie
3
Age
2
Age group
2
Altersgruppe
2
Brand experience
2
Brand-self connections
2
Customer experience
2
Decision
2
Entscheidung
2
Markenwert
2
Marketingstrategie
2
Strategic management
2
Strategisches Management
2
Viral marketing
2
Virales Marketing
2
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Undetermined
14
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Article
25
Book / Working Paper
8
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Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
8
Book section
8
Reprint
4
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1
Collection of articles of several authors
1
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1
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Language
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English
33
Author
All
Fatma, Mobin
Park, C. Whan
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Melewar, T. C.
72
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
34
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Han, Heesup
25
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
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Institution
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Society for Consumer Psychology.
1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 3
2
Handbook of brand relationships
2
Journal of retailing and consumer services
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Foundations and trends in marketing : FTMKT
1
Handbook on brand and experience management
1
International journal of business excellence
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Journal of marketing
1
Journal of marketing research : JMR
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
33
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33
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
3
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
4
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
5
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
6
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
7
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
8
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
9
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
10
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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