//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fernandes, Teresa"
~person:"Kim, Jinkyung Jenny"
~subject:"Kundenintegration"
~subject:"Markentreue"
~subject:"brand type"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentreue"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Kundenintegration
Markentreue
brand type
Brand loyalty
7
Beziehungsmarketing
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Relationship marketing
6
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
COVID-19
3
Coronavirus
3
Customer satisfaction
3
Hotel industry
3
Hotellerie
3
Internet marketing
3
Kundenzufriedenheit
3
Online-Marketing
3
Social Web
2
Social web
2
brand loyalty
2
Affective attitude
1
Arbeitszufriedenheit
1
Brand attachment
1
Brand attitude
1
Brand experience
1
Brand satisfaction
1
Cognitive attitude
1
Confidence
1
Consumer engagement
1
Customer experience
1
Customer retention
1
Gender
1
Geschlecht
1
Hotel attribute
1
Hotel selection attributes
1
Immaterielle Werte
1
In-room amenity
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Fernandes, Teresa
Kim, Jinkyung Jenny
Dawes, John
11
Han, Heesup
8
Huber, Frank
7
Silberhorn, Nadja
6
Ozuem, Wilson
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Brexendorf, Tim Oliver
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hildebrandt, Lutz
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
King, Ceridwyn
4
Knaf, Michael
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Lutzky, Christian
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruhn, Manfred
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Czerniawski, Richard D.
3
Ehrenberg, Andrew S. C.
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
2
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
5
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
6
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
7
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->