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~person:"Folse, Judith Anne Garretson"
~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Lieferantenmanagement
Theorie
Beziehungsmarketing
29
Relationship marketing
29
Consumer behaviour
13
Konsumentenverhalten
13
Supplier relationship management
8
Customer satisfaction
5
Emotion
5
Kundenzufriedenheit
5
B-to-B-Marketing
4
Business-to-business marketing
4
Buyer-seller relationships
4
Customer relationship management
4
Firm performance
4
Theory
4
Unternehmenserfolg
4
Confidence
3
Customer value
3
Internet marketing
3
Kundenbindungsprogramm
3
Kundenwert
3
Loyalty program
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Salespeople
3
USA
3
United States
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Vertrauen
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Customer analysis
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Customer service
2
Data protection
2
Datenschutz
2
Gratitude
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Kundenanalyse
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Kundenservice
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Mobile Marketing
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Mobile marketing
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Folse, Judith Anne Garretson
Krafft, Manfred
Meyer, Anton
Svensson, Göran
22
Herrmann, Andreas
12
Homburg, Christian
12
Naudé, Peter
10
Bruhn, Manfred
9
Huber, Frank
9
Mostert, Pierre
9
Gil Saura, Irene
8
La Rocca, Antonella
8
Palmatier, Robert W.
8
Casidy, Riza
7
Friend, Scott B.
7
Keränen, Joona
7
Mysen, Tore
7
Aykol, Bilge
6
Henneberg, Stephan
6
Kumar, V.
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Scheer, Lisa K.
6
Snehota, Ivan
6
Wang, Yonggui
6
Gligor, David M.
5
Grewal, Rajdeep
5
Guo, Chiquan
5
Hennig-Thurau, Thorsten
5
Huang, Ying
5
Ivens, Björn Sven
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Roberts-Lombard, Mornay
5
Schwepker, Charles H. <Jr.>
5
Sharma, Piyush
5
Thaichon, Park
5
Ulaga, Wolfgang
5
Wang, Yong Jian
5
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
11
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 58-70
Persistent link: https://www.econbiz.de/10014282226
Saved in:
3
Examining the effects of mutual information sharing and relationship empathy : a social penetration theory perspective
Mangus, Stephanie M.
;
Bock, Dora E.
;
Jones, Eli
;
Folse, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 375-384
Persistent link: https://www.econbiz.de/10012238083
Saved in:
4
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10012386878
Saved in:
5
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
6
Gratitude in buyer-seller relationships : a dyadic investigation
Mangus, Stephanie M.
;
Bock, Dora E.
;
Jones, Eli
;
Folse, …
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 250-267
Persistent link: https://www.econbiz.de/10011753793
Saved in:
7
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
8
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
9
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
10
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
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