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~person:"Fournier, Susan"
~person:"Mittal, Vikas"
~person:"Voss, Kevin E."
~subject:"Ethics"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand management
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Fournier, Susan
Mittal, Vikas
Voss, Kevin E.
Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Bagozzi, Richard P.
4
Bennett, Gregg
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The journal of product & brand management
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American journal of business : applying research to practice ; AJB
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
10
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1
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
2
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
3
Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
4
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
Saved in:
5
Markenführung in der "Share Economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
11
,
pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
Saved in:
6
How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10009684910
Saved in:
7
How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
Saved in:
8
Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Skiver, Ryan
- In:
American journal of business : applying research to …
26
(
2011
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10009407625
Saved in:
9
Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Fang, Xiang
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
Saved in:
10
Brand value and asset pricing
Fehle, Frank
;
Fournier, Susan
;
Madden, Thomas Justin
; …
- In:
Quarterly journal of finance & accounting : QJFA
47
(
2008
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10003753474
Saved in:
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