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~person:"Götz, Klaus"
~person:"Mora Cortez, Roberto"
~person:"Männel, Wolfgang"
~person:"Pepels, Werner"
~source:"econis"
~subject:"Aufsatzsammlung"
~subject:"Business-to-business marketing"
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Aufsatzsammlung
Business-to-business marketing
Theorie
78
Theory
78
Marketingmanagement
50
Deutschland
48
Germany
48
Marketing management
48
Controlling
46
Marketing
39
Management control
32
Kostenrechnung
23
B-to-B-Marketing
21
Lieferantenmanagement
20
Supplier relationship management
20
Product management
19
Produktmanagement
19
Strategisches Management
17
Cost accounting
16
Physical distribution
16
Vertrieb
16
Betriebswirtschaftslehre
15
Business economics
15
Kommunikation
15
Management
15
Beziehungsmarketing
14
Relationship marketing
14
Kostenmanagement
12
Unternehmen
12
Advertising
11
Customer service
11
Kundenservice
11
Werbung
11
Brand management
10
Führungskräfteentwicklung
10
Markenführung
10
Dienstleistungsmanagement
9
Leadership development
9
Service management
9
Communication
8
Corporate culture
8
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Undetermined
9
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Article
17
Book / Working Paper
4
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
3
Sammelwerk
3
Handbook
2
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2
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1
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1
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Language
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German
12
English
9
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Götz, Klaus
Mora Cortez, Roberto
Männel, Wolfgang
Pepels, Werner
Kleinaltenkamp, Michael
37
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Johnston, Wesley J.
18
Homburg, Christian
17
Lindgreen, Adam
17
Kowalkowski, Christian
16
Backhaus, Klaus
15
Sharma, Arun
14
Ulaga, Wolfgang
14
Geiger, Ingmar
13
Keränen, Joona
13
Baumgarth, Carsten
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Hofmaier, Richard
12
Terho, Harri
12
Agnihotri, Raj
11
Jacob, Frank
11
Rangarajan, Deva
11
Grewal, Rajdeep
10
Kumar, V.
10
Lilien, Gary L.
10
Plinke, Wulff
10
Schmitz, Christian
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Brennan, Ross
9
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
La Rocca, Antonella
9
Sharma, Piyush
9
Voeth, Markus
9
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
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Published in...
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
International business review : the official journal of the European International Business Academy
1
Praktische Betriebswirtschaft
1
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
22
Showing
1
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1
B2B-Handbuch Operations
Management
: Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
2
B2B-Handbuch General
Management
: Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
3
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
4
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
5
Managing the content of LinkedIn posts : influence on B2B customer engagement and sales?
Mora Cortez, Roberto
;
Johnston, Wesley J.
;
Ghosh …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490626
Saved in:
6
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
7
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
8
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
9
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
10
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
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