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~person:"Gerstmeier, Eva"
~person:"Kreutzer, Ralf T."
~person:"Olbrich, Rainer"
~person:"Tan, Yong"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Online-Targeting"
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Internet marketing
Online-Marketing
14
Social Web
8
Social web
8
Viral marketing
5
Virales Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Online retailing
4
Online-Handel
4
Search engine
4
Suchmaschine
4
E-commerce
3
Electronic Commerce
3
social media
3
user-generated content
3
Advertising
2
Advertising effects
2
Content Management
2
Content management
2
Digital platform
2
Digitale Plattform
2
Preismanagement
2
Pricing strategy
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Werbewirkung
2
Werbung
2
(enterprise) microblogging
1
Advertising effectiveness
1
Advertising industry
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Bank marketing
1
Bankmarketing
1
Bayes-Statistik
1
Bayesian estimation
1
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1
Beziehungsmarketing
1
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1
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14
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Aufsatz in Zeitschrift
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14
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English
12
German
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Gerstmeier, Eva
Kreutzer, Ralf T.
Olbrich, Rainer
Tan, Yong
Tucker, Catherine
23
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Harrigan, Paul
15
Skiera, Bernd
15
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Filieri, Raffaele
13
Ghose, Anindya
13
Hudders, Liselot
13
Loureiro, Sandra Maria Correia
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Pelsmacker, Patrick de
12
Smith, Katherine Taken
12
Fesenmaier, Daniel R.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Ahuja, Vandana
10
Bilgihan, Anil
10
Choi, Yung Kyun
10
Dens, Nathalie
10
Jerath, Kinshuk
10
Kim, Juran
10
Milne, George R.
10
Okazaki, Shintaro
10
Pitt, Leyland F.
10
Rahman, Zillur
10
Sreejesh, S.
10
Xiang, Zheng
10
Akram, Umair
9
Balseiro, Santiago R.
9
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Information systems research : ISR
4
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
MIS quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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Source
All
ECONIS (ZBW)
14
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1
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10
of
14
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date (newest first)
date (oldest first)
1
Know your firm : managing social media engagement to improve firm sales performance
Ren, Fei
;
Tan, Yong
;
Wan, Fei
- In:
MIS quarterly
47
(
2023
)
1
,
pp. 227-262
Persistent link: https://www.econbiz.de/10013556961
Saved in:
2
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
3
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
4
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
5
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
6
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
7
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
8
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
Saved in:
9
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
10
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
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