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~person:"Ghauri, Pervez N."
~person:"Johansson, Johny K."
~subject:"Foreign language"
~subject:"Markenartikel"
~subject:"Markenführung"
~type:"article"
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Search: subject_exact:"Multinationales Marketing"
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International marketing
18
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6
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5
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4
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3
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Ghauri, Pervez N.
Johansson, Johny K.
Diamantopoulos, Adamantios
11
Steenkamp, Jan-Benedict E. M.
6
Alden, Dana
5
Coulter, Robin A.
5
Davvetas, Vasileios
5
Magnusson, Peter
5
Strizhakova, Yuliya
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Westjohn, Stanford A.
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Ozsomer, Aysegul
4
Supphellen, Magne
4
Swoboda, Bernhard
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3
Biedenbach, Galina
3
Douglas, Susan P.
3
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3
Halkias, Georgios
3
Iglesias, Oriol
3
Jakubanecs, Alexander
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Price, Linda L.
3
Punyatoya, Plavini
3
Samiee, Saeed
3
Schlegelmilch, Bodo B.
3
Sichtmann, Christina
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Strebinger, Andreas
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Teng, Lefa
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Akram, Muhammad Shakaib
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Arslanagic-Kalajdzic, Maja
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Askegaard, Søren
2
Aulōnitēs, Geōrgios I.
2
Bardhi, Fleura
2
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Handbook of research in international marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing in the fast changing world
1
Journal of international marketing
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
8
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1
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
2
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
3
Brands in international trade theory
Johansson, Johny K.
- In:
Multidisciplinary insights from new AIB fellows
,
(pp. 139-157)
.
2014
Persistent link: https://www.econbiz.de/10010383827
Saved in:
4
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
5
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
7
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
8
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
Saved in:
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