//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghauri, Pervez N."
~person:"Schlegelmilch, Bodo B."
~person:"Westjohn, Stanford A."
~subject:"Brand"
~subject:"Kulturelle Identität"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand
Kulturelle Identität
Markenartikel
Strategische Allianz
International marketing
24
Internationales Marketing
24
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
6
Markenführung
6
USA
6
United States
6
Brand image
5
Markenimage
5
Designation of origin
4
Herkunftsbezeichnung
4
China
3
Cultural identity
3
Export
3
KMU
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
SME
3
Welt
3
World
3
export performance
3
Advertising
2
Advertising effects
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Globalisierung
2
Globalization
2
International business research
2
Internationale Betriebswirtschaftslehre
2
Rules of origin
2
Ursprungsregeln
2
Werbewirkung
2
Werbung
2
country of origin
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
Book section
2
Language
All
English
9
German
1
Author
All
Ghauri, Pervez N.
Schlegelmilch, Bodo B.
Westjohn, Stanford A.
Diamantopoulos, Adamantios
8
Cleveland, Mark
5
Davvetas, Vasileios
5
Bartikowski, Boris
4
Laroche, Michel
4
Magnusson, Peter
4
Manrai, Ajay K.
4
Mooij, Marieke K. de
4
Steenkamp, Jan-Benedict E. M.
4
Teng, Lefa
4
Keh, Hean Tat
3
Moon, Sangkil
3
Mueller, Barbara
3
Poon, Patrick
3
Sichtmann, Christina
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Coulter, Robin A.
2
Erkmen, Ezgi
2
Gelbrich, Katja
2
Guo, Xiaoling
2
Halkias, Georgios
2
Hancer, Murat
2
He, Jiaxun
2
Heinberg, Martin
2
Hofstede, Geert
2
Kim, Moon-Yong
2
Lew, Yong Kyu
2
Llonch-Andreu, Joan
2
Lysonski, Steven
2
Mahajan, Vijay
2
Manrai, Lalita A.
2
Minor, Michael
2
Noskova, Elena Viktorovna
2
Perin, Marcelo Gattermann
2
Punyatoya, Plavini
2
Raman, Prashant
2
more ...
less ...
Published in...
All
Journal of international marketing
3
International marketing review
2
International business review : the official journal of the European International Business Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of euromarketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
2
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
3
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
4
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
5
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
6
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
7
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
8
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
9
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
10
Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas
;
Sinkovics, Rudolf R.
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10001630775
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->