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~person:"Ghauri, Pervez N."
~person:"Schlegelmilch, Bodo B."
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"USA"
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Ghauri, Pervez N.
Schlegelmilch, Bodo B.
Czinkota, Michael R.
13
Diamantopoulos, Adamantios
13
Ronkainen, Ilkka A.
13
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
9
Westjohn, Stanford A.
9
Cavusgil, S. Tamer
8
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8
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7
Samiee, Saeed
7
Strebinger, Andreas
7
Alden, Dana
6
Johansson, Johny K.
6
Manrai, Ajay K.
6
Minor, Michael
6
Papadopoulos, Nicolas G.
6
Torelli, Carlos J.
6
Ball, Donald A.
5
Davvetas, Vasileios
5
Geringer, John Michael
5
Jain, Subhash C.
5
Jakubanecs, Alexander
5
Keegan, Warren J.
5
Kotabe, Masaaki
5
Kumar, V.
5
Mueller, Barbara
5
Nijssen, E. J.
5
Taylor, Charles Raymond
5
Teng, Lefa
5
Batra, Rajeev
4
Cannon, Joseph P.
4
Coulter, Robin A.
4
Diehl, Sandra
4
Douglas, Susan P.
4
Javalgi, Rajshekhar G.
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4
Kaynak, Erdener
4
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
10
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1
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
2
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
3
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
4
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios
;
Ring, Amata
;
Schlegelmilch, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
8
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
9
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
10
Globales Marketing-Management : eine europäische Perspektive
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
;
Stöttinger, …
-
2002
Persistent link: https://www.econbiz.de/10001647313
Saved in:
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