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~person:"Ghauri, Pervez N."
~subject:"Fremdsprache"
~subject:"Markenartikel"
~subject:"Multinationales Unternehmen"
~subject:"Rules of origin"
~subject:"Strategische Allianz"
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Search: subject_exact:"Multinationales Marketing"
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Fremdsprache
Markenartikel
Multinationales Unternehmen
Rules of origin
Strategische Allianz
International marketing
17
Internationales Marketing
17
Marketing management
3
Marketingmanagement
3
Transnational corporation
3
USA
3
United States
3
Brand
2
Corporate Social Responsibility
2
Corporate social responsibility
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Emerging economies
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Ereignisstudie
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Event study
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Foreign language
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France
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Frankreich
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Globalisierung
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Globalization
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International market entry
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Internationaler Markteintritt
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Pharmaindustrie
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7
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Ghauri, Pervez N.
Daniels, John Day
9
Diamantopoulos, Adamantios
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ronkainen, Ilkka A.
8
Ball, Donald A.
7
Cavusgil, S. Tamer
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Head, Keith
6
Hill, Charles W. L.
6
Johansson, Johny K.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Buckley, Peter J.
5
Davvetas, Vasileios
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Samiee, Saeed
5
Swoboda, Bernhard
5
Vescovi, Tiziano
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Grudecka, Anna
4
Jain, Subhash C.
4
Jansson, Hans
4
Kraus, Sascha
4
Magnusson, Peter
4
Moffett, Michael H.
4
Quelch, John A.
4
Sander, Matthias
4
Schuh, Arnold
4
Shoham, Aviv
4
Steenkamp, Jan-Benedict E. M.
4
Svensson, Roger
4
Westjohn, Stanford A.
4
Aksoy, Lerzan
3
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Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Multicultural perspectives in customer behaviour
1
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ECONIS (ZBW)
7
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1
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
7
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
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